Oct 7, 2023
Cybersecurity Certificates in Cybersecurity Awareness Month

In a digital landscape teeming with potential threats, Cybersecurity Awareness Month serves as a timely reminder of the paramount importance of cybersecurity. Cyber threats are continuously evolving, making it more essential than ever for individuals and organizations to be equipped with the necessary skills to protect themselves and their valuable data.​ ​

Most Popular Cybersecurity Certificates

Take center stage in the fight against cyber threats by promoting our cutting-edge Cybersecurity Certificates:

  1. Google Cybersecurity Professional Certificate – Take on the role of a cyber defender with the Google Cybersecurity Certificate. This course, designed in collaboration with Google and delivered through Coursera, equips learners with the skills they need to succeed in an entry-level cybersecurity role in less than six months.
  2. IBM Cybersecurity Analyst Professional Certificate – The IBM Cybersecurity Analyst Certificate is your ticket to becoming a cybersecurity analyst. Develop practical skills and expertise in threat identification, vulnerability management, and data security.
  3. Microsoft Cybersecurity Analyst Professional Certificate – The Microsoft Cybersecurity Analyst Certificate provides essential skills to secure organizations and counter cyber threats effectively. Delve into threat detection, response strategies, and collaboration techniques with this comprehensive program.

New CompTIA Specializations

These specializations are designed for beginners and will equip you with foundational knowledge and hands-on skills for network technicians and information security.

  1. CompTIA A+ Cyber Specialization – Discover the challenges and opportunities of an entry-level career as a cybersecurity support specialist. This specialization equips you with the fundamentals of cybersecurity and prepares you to start training for the CompTIA Security+ certification.
  2. CompTIA A+ Network Speciliazation – Get started learning the fundamentals of network technology with this specialization as you dive into skills like network installation, support and application support and prepare to begin training for CompTIA Network+ certification.

Hope this helps!

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Sep 30, 2023
ChatGPT, Midjourney, Firefly, Bard, DALL-E, AI

Welcome to the future of technology learning – a quick, comprehensive online course designed to help you get started with the most innovative AI tools of our time: ChatGPT, Midjourney, Google Bard, and Dall-E.

In today’s data-driven world, these AI tools are more than just buzzwords. They’re shaping the future of industries, from customer service to content creation, data analysis, and beyond. But here’s the thing: you don’t need to be a tech genius to understand them. That’s where we come in.

Here’s what the AI for you to explore:

  1. ChatGPT: Developed by OpenAI, ChatGPT is a state-of-the-art language model capable of engaging in human-like text conversations. We’ll guide you through its functions, potential applications, and how to integrate it into your projects or business.
  2. Midjourney: This AI tool is making waves in the world of data analysis. Learn how Midjourney can make sense of vast amounts of data and derive actionable insights, all without the need for a data science degree.
  3. Google Bard: A powerful content creation tool from the tech giant Google. We’ll show you how to use Google Bard to generate creative content, from blog posts to social media updates.
  4. Dall-E: This AI, also from OpenAI, can generate unique images from textual descriptions. Discover how Dall-E can help you in graphic design, content creation, and more.
  5. Adobe Firefly: Generate AI-based images, create beautiful text art, change the color of graphics – all within minutes.
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Sep 29, 2023
Which Social Media Platform is Best for Your Business?

Remember when all anyone had to worry about was Facebook?

Now it seems like there’s a different social media platform for everything.

It’s turned digital marketing into a full-time juggling act.

Most businesses don’t need to be on every platform though.

Each social media site has its own age groups it tends to attract and the type of content it suits best.

We’ll go through each of the major platforms, the niches they fit, and what you need to know in order to choose the best ones for your business.

Start With a Social Media Marketing Strategy

designed mind map for social media

“Know thyself” is probably the best piece of digital marketing advice we can give you when it comes to crafting a social presence.

Like picking a great partner, picking the best social media platform starts with being clear about what your brand is and how you want your business to engage with the world.

In other words, you need a social media marketing strategy:

Business Goals

Whether you’re a small business or a global company, getting clear on your goals is one of the best ways to determine which social media platforms are worth prioritizing.

Don't get caught plagiarizing

For example, is it new customers you’re trying to target or improving customer sentiment amongst the ones you already have?

Brand Voice

Building brand awareness online starts with a strong brand image and consistent voice.

Establishing this early on can also help inform which social media platform you’re likely to thrive on.

TikTok, for example, is far more casual than a platform like LinkedIn.

Knowing where you fit on that scale has everything to do with the brand voice you’d like to use.

Content Type

Part of a business’s digital strategy needs to include questions about the content that will best help translate their messaging e.g., short-form video content vs. long, still images or videos, etc.

Target Audience

A social media platform works best in a marketing strategy when there’s a clear idea of what the target audience is.

As you’ll see in the next section, one of the main distinguishers between the different social media networks is the age range of their most active users.

Much of the decision on which to choose will come down to who your target audience is and what their demographics are.

The Main Social Media Platforms to Consider

A quick Google search will show you just how many social media channels there are to choose from, these are the most important to consider for business purposes:

Facebook

Facebook logo

Now under the Meta umbrella, Facebook is one of the original social media marketing machines and still the most widely used platform.

Users: With Facebook, and with any other social network listed here, the exact ways in which active users skew will always differ from country to country.

That said, the median age of users in 2023 is 32.

Though many have argued that young people are leaving the platform, they still tend to be some of the most active Facebook users, especially in developing countries.

Notable Features: Thanks to Facebook Shop and the way ads operate on the site, it’s particularly easy to set up paid advertising where customers can click straight through to specific products your business sells.

It also links to Instagram which makes content management easier and offers useful tools through its business platform that helps you to see when your target market is most active on the site etc.

Facebook also includes Facebook Messenger, a tool that helps potential customers connect more easily with businesses and offer another unique place to advertise.

Overall Verdict: Facebook is a solid bet for most businesses.

It’s the modern-age version of getting listed in the Yellow Pages – even if you don’t take out a big ad, just being there helps people find you, especially if you have a wider audience.

Instagram 

In a way, Instagram is the younger, hotter version of Facebook.

Its layout is more reliant on visual content rather than text and its advertising reach (up 12,2% from 2022 to 2023) is growing far more rapidly than Facebook’s.

Users: Their user base also skews younger than Facebook’s with 18 to 24-year-olds making up the largest age group on the site.

As such, they’re a particularly useful platform for any business trying to target that audience share.

Notable Features: Instagram is a very dynamic social media app.

They have Reels, Stories, Live videos, and regular posts.

Instagram Reels tend to offer unusually good discoverability for businesses thanks to the way the platform presents them to users.

Facebook Shop also extends to Instagram and though the dedicated shopping tab was removed in early 2023, businesses are still able to link their online stores with the site so that they can tag products in posts.

Overall Verdict: Instagram benefits from many of the same things that Facebook does and we’d argue is a hard place for any business (regardless of industry) to ignore.

YouTube

Though it isn’t growing as quickly as Instagram or Facebook, YouTube is one of the only social media platforms that competes with Facebook in terms of global active users.

Originally dominated by long-form videos, it’s now made way for shorter videos with the introduction of YouTube shorts.

Users: Data suggest that people aged 25 to 34 make up the largest share of YouTube’s active users.

Notable Features: It’s a hub for video content creators, businesses that want to share explainer videos, and anyone serious about video in general.

YouTube ads are connected to Google Ads and can be a very effective part of a social media marketing approach.

Overall Verdict: As powerful as a YouTube channel can be, it doesn’t have the same broad uses as an Instagram or Facebook account does.

Not every business needs it but if you want to share bigger demo videos, long-form content, or connect with businesses working in video, it’s one of the best marketing channels to be on.

Twitter/X 

Under Elon Musk, Twitter, now X, has undergone significant changes in the last year and is likely to go through a lot more.

Nonetheless, X still has significant reach and offers businesses a unique opportunity to communicate with customers directly and in real-time and to establish a brand voice in interesting ways.

Users: Something to note about Twitter users that doesn’t appear with the other top social media platforms we’ve mentioned thus far, is the gender disparity in their audience base.

Most platforms have fairly evenly split user demographics but Twitter has roughly 5 male users for every 2 female users.

If your brand is trying to grow brand recognition in a male target market, Twitter may be the site for you.

Notable Features: Far more text heavy than most other social media platforms, Twitter is largely driven by trending hashtags and still offers decent discoverability.

If a concern of yours trying to improve lead generation by increasing contact between your business and its customers, a Twitter chat is a highly useful tool in which to open up dialogue. Twitter ads are also another great marketing tool.

Overall Verdict: Twitter is not for everyone, especially in the current climate, but there are still many potential customers on the platform that are worth targeting if you can.

TikTok 

Tiktok logo

Few things found success over the pandemic like TikTok did.

It’s quickly become one of the most popular social media platforms, known for its constant stream of vertical, short videos.

YouTube Shorts and Instagram Reels were both developed to compete with TikTok and show that even if you’re not on this platform, TikTok is affecting how you engage with social media.

Users: TikTok is most popular with a younger demographic and has seen its biggest growth in the 15-25 age range.

If your business is looking to target younger generations, TikTok is the best place to do it.

Notable Features: In terms of focusing business marketing efforts, TikTok ads have become incredibly lucrative for lead generation.

Whether it’s because of all the young users or just the formatting of the app, TikTok has also become the social media platform where some of the biggest online trends are born.

Even trending audio on Reels tends to be a trickle-down from TikTok.

Overall Verdict: Any business looking for prospective customers who are 25 and under, needs to be on TikTok.

Even brands targeting millennials and older are finding success thanks to the app’s algorithm and engaged audience.

If your business itself isn’t a good fit for this social media platform, we’d still recommend using it for trend research.

There’s no denying that TikTok has been, and continues to be, one of the biggest game-changers in social media marketing.

Pinterest

Pinterest logo

Pinterest doesn’t see the same numbers that some of the other social media platforms on this list do, but it’s still a useful site to be on if your social strategy suits it. 

Users:  In contrast to an app like Twitter, more than 80% of Pinterest users are female, with most of their audience aged between 25 and 34.

Businesses aimed at mostly female target groups should definitely consider including this social media platform in their marketing strategy.

Notable Features: Pinterest allows people to pin images and even short videos to a virtual mood board and, because users often treat it as a place to get inspiration for purchases and big events like weddings, the platform works well for advertising products.

It won’t offer the same level of consumer communication that Twitter or Facebook does, but it can increase brand awareness.

Overall Verdict: Depending on your industry and the demographics of your target customer base, Pinterest can be a highly effective social media marketing platform for your business.

LinkedIn

LinkedIn page

LinkedIn has sometimes been called the “corporate Facebook” and is mostly marketed as an online, professional networking platform. 

Users: Millennials account for the bulk of LinkedIn’s users which makes sense considering it’s become a kind of corporate hub.

From a social media marketing perspective, it’s a great platform not just to target millennials but other businesses.

Notable Features: Because it’s aimed at business professionals, this is one of the only social media platforms that makes it easy to list things like business certifications, employee profiles, etc.

Overall Verdict: Any business looking to market to other businesses or want to engage with the corporate world needs to be on LinkedIn.

Extra Tips on Choosing a Social Media Platform for Your Business:

You Need Multiple Platforms

We’d suggest having a presence on at least 2 – 3 social media apps, with one of those being on Meta.

This allows for cross-promotion on different sites and expands audience reach.

Video Has to Be Included

Video is one of the fastest-growing aspects of social media marketing.

Have at least one platform in your business’s roster that takes advantage of it, be it TikTok, Instagram, or YouTube.

Test The Waters

Most social media platforms require a little trial and error in the early stages.

Don’t be afraid to test the waters, especially on newer social media sites like TikTok.

Sometimes the best way to see if a social media site is right for your business is by simply uploading a few posts and seeing the response they garner.

Stay Up to Date

Social advertising and the state of social media are changing constantly.

New changes, such as when Instagram launched Instagram shops, can make a platform more business-friendly overnight.

It’s daunting, but the best app for your business to be on may change in a year or two so keep an open mind.

5 years ago, brands were blowing up overnight on Instagram.

Now it’s TikTok.

Who knows where we’ll be in another 5 years …

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Sep 29, 2023
Share Your Knowledge On Teachable

Teachable is a powerful online platform that empowers educators and subject matter experts to create and sell their online courses. Those who have expertise in a particular field or possess a skill that others want to learn, Teachable offers an excellent opportunity to monetize your knowledge.

To make money on Teachable, you need to create successful online courses on topic that aligns with your expertise and is in demand among your target audience.

For example, If you have knowledge about coding or UI/UX Designing, you could create courses about them and sell them on Teachable and establish yourself as someone who posses great knowledge in this field.

Develop a well-structured and comprehensive course that provides value and actionable insights to your students. Utilize various multimedia elements such as videos, presentations, and quizzes to keep the course engaging and interactive.

  • Marketing — Promote your course using social media, email marketing, YouTube ads and collaborations with influencers or industry experts.

EXPLORE MORE ABOUT TEACHABLE HERE

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Sep 26, 2023
Top Nanodegree Programs at Udacity

Let us take a look at the most popular Nanodegree programs you can take on Udacity.

1. Data Engineer

Learn to design data models, build data warehouses and data lakes, automate data pipelines, and work with massive datasets

Duration : 5 months, 5-10 hours per week
Sign up here

2. Data Scientist

Work on projects designed by industry experts, and learn to run data pipelines, design experiments, build recommendation systems, and deploy solutions to the cloud.

Duration : 4 months, 10 hours per week
Sign up here

3. Data Analyst

Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets.

Duration : 4 months, 10 hours per week
Sign up here

4. Product Manager

Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology.

Duration : 4 months, 10 hours per week
Sign up here

5. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

Don't get caught plagiarizing

Duration : 3 months, 10 hours per week
Sign up here

6. Programming for Data Science with Python

Learn the programming fundamentals required for a career in data science. By the end of the program, you will be able to use Python, SQL, Command Line, and Git.

Duration : 3 months, 10 hours per week
Sign up here

7. Deep Learning

Become an expert in neural networks, and learn to implement them using the deep learning framework PyTorch

Duration : 4 months, 12 hours per week
Sign up here

8. Full Stack Web Developer

Design and develop modern web applications. Students will also learn how to deploy a Flask-based web application to the cloud using Docker and Kubernetes.

Duration : 4 months, 5-10 hours per week
Sign up here

9. Machine Learning Engineer

Learn advanced machine learning techniques and algorithms — including how to package and deploy your models to a production environment.

Duration : 4 months, 5-10 hours per week
Sign up here

10. Artificial Intelligence for Trading

Complete real-world projects designed by industry experts, covering topics from asset management to trading signal generation. Master AI algorithms for trading, and build your career-ready portfolio.

Duration : 6 months, 10 hours per week
Sign up here

11. C++

Learn C++, a high-performance programming language used in the world’s most exciting engineering jobs — from self-driving cars and robotics, to web browsers, media platforms, servers, and even video games.

Duration : 4 months, 10 hours per week
Sign up here

12. Front End Web Developer

Learn how to build high quality websites and dynamic applications to create stunning user experiences for the web.

Duration : 4 months, 5-10 hours per week
Sign up here

13. Business Analytics

In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau.

Duration : 3 months, 10 hours per week
Sign up here

14. Intro to Programming

Learn fundamental skills used in web development, including HTML, CSS, JavaScript, and Python.

Duration : 4 months, 10 hours per week
Sign up here

15. UX Designer

Design impactful user experiences for products in today’s digital world. Build a portfolio that showcases your ability to transform user research to high-fidelity interactive designs.

Duration : 3 months, 10 hours per week
Sign up here

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Sep 26, 2023
Become an iOS Developer Nanodegree Program (Udacity)

Udacity Online Courses

This iOS Developer program by Udacity prepares learners to build apps for iPhones, iPads and other iOS devices. Students learn best practices in mobile development, and gain mastery of Swift. The program is for complete beginners or those with little experience and does not require any prior knowledge or programming skills.

The program comprises of six courses that start with the basics of iOS app development using Swift programming language and Xcode, Apple’s development environment. They cover core skills like UIKit, API networking, and Core Data. Students are also exposed to a few frameworks such as AVFoundation, MapKit, and Core Location. Following topics are covered in details:

  • Swift programming language basics
  • Using AutoLayout, UIButtons, and UILabels to create an interface
  • How to react to touch events in an app using ViewController and multiple views
  • Developing apps with UIKit
  • How to incorporate networking into apps, and using APIs to display images and retrieve data
  • Creating asynchronous apps using Apple’s Grand Central Dispatch framework
  • Concepts about simple persistence, the iOS File System, and the sandbox

The curriculum of this iPhone app development program is designed to get students jobs. Therefore, it focuses on practice and engagement by allowing students to work on actual iOS apps. They complete 6 hands-on real-world projects during the term of the program including building their own iOS app from designing and coding to finally publishing on App store.

The program requires a consistent effort of at least 10 hours a week to complete it in around 6 months time. But most learners are able to complete the nanodegree in lesser time with more dedicated effort.

Key Highlights

  • Master essential knowledge and skills to become an iOS developer
  • Immersive content and real-world projects to prepare for entering the job market
  • Introductory program with no requirement of prior experience
  • Support from knowledgeable mentors throughout the program and access to a vibrant online student community
  • Access to a range of career development opportunities such as LinkedIn optimization and support with resume

Duration : 6 months, 10 hours per week

Sign up here

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