Sep 29, 2023
Which Social Media Platform is Best for Your Business?

Remember when all anyone had to worry about was Facebook?

Now it seems like there’s a different social media platform for everything.

It’s turned digital marketing into a full-time juggling act.

Most businesses don’t need to be on every platform though.

Each social media site has its own age groups it tends to attract and the type of content it suits best.

We’ll go through each of the major platforms, the niches they fit, and what you need to know in order to choose the best ones for your business.

Start With a Social Media Marketing Strategy

designed mind map for social media

“Know thyself” is probably the best piece of digital marketing advice we can give you when it comes to crafting a social presence.

Like picking a great partner, picking the best social media platform starts with being clear about what your brand is and how you want your business to engage with the world.

In other words, you need a social media marketing strategy:

Business Goals

Whether you’re a small business or a global company, getting clear on your goals is one of the best ways to determine which social media platforms are worth prioritizing.

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For example, is it new customers you’re trying to target or improving customer sentiment amongst the ones you already have?

Brand Voice

Building brand awareness online starts with a strong brand image and consistent voice.

Establishing this early on can also help inform which social media platform you’re likely to thrive on.

TikTok, for example, is far more casual than a platform like LinkedIn.

Knowing where you fit on that scale has everything to do with the brand voice you’d like to use.

Content Type

Part of a business’s digital strategy needs to include questions about the content that will best help translate their messaging e.g., short-form video content vs. long, still images or videos, etc.

Target Audience

A social media platform works best in a marketing strategy when there’s a clear idea of what the target audience is.

As you’ll see in the next section, one of the main distinguishers between the different social media networks is the age range of their most active users.

Much of the decision on which to choose will come down to who your target audience is and what their demographics are.

The Main Social Media Platforms to Consider

A quick Google search will show you just how many social media channels there are to choose from, these are the most important to consider for business purposes:

Facebook

Facebook logo

Now under the Meta umbrella, Facebook is one of the original social media marketing machines and still the most widely used platform.

Users: With Facebook, and with any other social network listed here, the exact ways in which active users skew will always differ from country to country.

That said, the median age of users in 2023 is 32.

Though many have argued that young people are leaving the platform, they still tend to be some of the most active Facebook users, especially in developing countries.

Notable Features: Thanks to Facebook Shop and the way ads operate on the site, it’s particularly easy to set up paid advertising where customers can click straight through to specific products your business sells.

It also links to Instagram which makes content management easier and offers useful tools through its business platform that helps you to see when your target market is most active on the site etc.

Facebook also includes Facebook Messenger, a tool that helps potential customers connect more easily with businesses and offer another unique place to advertise.

Overall Verdict: Facebook is a solid bet for most businesses.

It’s the modern-age version of getting listed in the Yellow Pages – even if you don’t take out a big ad, just being there helps people find you, especially if you have a wider audience.

Instagram 

In a way, Instagram is the younger, hotter version of Facebook.

Its layout is more reliant on visual content rather than text and its advertising reach (up 12,2% from 2022 to 2023) is growing far more rapidly than Facebook’s.

Users: Their user base also skews younger than Facebook’s with 18 to 24-year-olds making up the largest age group on the site.

As such, they’re a particularly useful platform for any business trying to target that audience share.

Notable Features: Instagram is a very dynamic social media app.

They have Reels, Stories, Live videos, and regular posts.

Instagram Reels tend to offer unusually good discoverability for businesses thanks to the way the platform presents them to users.

Facebook Shop also extends to Instagram and though the dedicated shopping tab was removed in early 2023, businesses are still able to link their online stores with the site so that they can tag products in posts.

Overall Verdict: Instagram benefits from many of the same things that Facebook does and we’d argue is a hard place for any business (regardless of industry) to ignore.

YouTube

Though it isn’t growing as quickly as Instagram or Facebook, YouTube is one of the only social media platforms that competes with Facebook in terms of global active users.

Originally dominated by long-form videos, it’s now made way for shorter videos with the introduction of YouTube shorts.

Users: Data suggest that people aged 25 to 34 make up the largest share of YouTube’s active users.

Notable Features: It’s a hub for video content creators, businesses that want to share explainer videos, and anyone serious about video in general.

YouTube ads are connected to Google Ads and can be a very effective part of a social media marketing approach.

Overall Verdict: As powerful as a YouTube channel can be, it doesn’t have the same broad uses as an Instagram or Facebook account does.

Not every business needs it but if you want to share bigger demo videos, long-form content, or connect with businesses working in video, it’s one of the best marketing channels to be on.

Twitter/X 

Under Elon Musk, Twitter, now X, has undergone significant changes in the last year and is likely to go through a lot more.

Nonetheless, X still has significant reach and offers businesses a unique opportunity to communicate with customers directly and in real-time and to establish a brand voice in interesting ways.

Users: Something to note about Twitter users that doesn’t appear with the other top social media platforms we’ve mentioned thus far, is the gender disparity in their audience base.

Most platforms have fairly evenly split user demographics but Twitter has roughly 5 male users for every 2 female users.

If your brand is trying to grow brand recognition in a male target market, Twitter may be the site for you.

Notable Features: Far more text heavy than most other social media platforms, Twitter is largely driven by trending hashtags and still offers decent discoverability.

If a concern of yours trying to improve lead generation by increasing contact between your business and its customers, a Twitter chat is a highly useful tool in which to open up dialogue. Twitter ads are also another great marketing tool.

Overall Verdict: Twitter is not for everyone, especially in the current climate, but there are still many potential customers on the platform that are worth targeting if you can.

TikTok 

Tiktok logo

Few things found success over the pandemic like TikTok did.

It’s quickly become one of the most popular social media platforms, known for its constant stream of vertical, short videos.

YouTube Shorts and Instagram Reels were both developed to compete with TikTok and show that even if you’re not on this platform, TikTok is affecting how you engage with social media.

Users: TikTok is most popular with a younger demographic and has seen its biggest growth in the 15-25 age range.

If your business is looking to target younger generations, TikTok is the best place to do it.

Notable Features: In terms of focusing business marketing efforts, TikTok ads have become incredibly lucrative for lead generation.

Whether it’s because of all the young users or just the formatting of the app, TikTok has also become the social media platform where some of the biggest online trends are born.

Even trending audio on Reels tends to be a trickle-down from TikTok.

Overall Verdict: Any business looking for prospective customers who are 25 and under, needs to be on TikTok.

Even brands targeting millennials and older are finding success thanks to the app’s algorithm and engaged audience.

If your business itself isn’t a good fit for this social media platform, we’d still recommend using it for trend research.

There’s no denying that TikTok has been, and continues to be, one of the biggest game-changers in social media marketing.

Pinterest

Pinterest logo

Pinterest doesn’t see the same numbers that some of the other social media platforms on this list do, but it’s still a useful site to be on if your social strategy suits it. 

Users:  In contrast to an app like Twitter, more than 80% of Pinterest users are female, with most of their audience aged between 25 and 34.

Businesses aimed at mostly female target groups should definitely consider including this social media platform in their marketing strategy.

Notable Features: Pinterest allows people to pin images and even short videos to a virtual mood board and, because users often treat it as a place to get inspiration for purchases and big events like weddings, the platform works well for advertising products.

It won’t offer the same level of consumer communication that Twitter or Facebook does, but it can increase brand awareness.

Overall Verdict: Depending on your industry and the demographics of your target customer base, Pinterest can be a highly effective social media marketing platform for your business.

LinkedIn

LinkedIn page

LinkedIn has sometimes been called the “corporate Facebook” and is mostly marketed as an online, professional networking platform. 

Users: Millennials account for the bulk of LinkedIn’s users which makes sense considering it’s become a kind of corporate hub.

From a social media marketing perspective, it’s a great platform not just to target millennials but other businesses.

Notable Features: Because it’s aimed at business professionals, this is one of the only social media platforms that makes it easy to list things like business certifications, employee profiles, etc.

Overall Verdict: Any business looking to market to other businesses or want to engage with the corporate world needs to be on LinkedIn.

Extra Tips on Choosing a Social Media Platform for Your Business:

You Need Multiple Platforms

We’d suggest having a presence on at least 2 – 3 social media apps, with one of those being on Meta.

This allows for cross-promotion on different sites and expands audience reach.

Video Has to Be Included

Video is one of the fastest-growing aspects of social media marketing.

Have at least one platform in your business’s roster that takes advantage of it, be it TikTok, Instagram, or YouTube.

Test The Waters

Most social media platforms require a little trial and error in the early stages.

Don’t be afraid to test the waters, especially on newer social media sites like TikTok.

Sometimes the best way to see if a social media site is right for your business is by simply uploading a few posts and seeing the response they garner.

Stay Up to Date

Social advertising and the state of social media are changing constantly.

New changes, such as when Instagram launched Instagram shops, can make a platform more business-friendly overnight.

It’s daunting, but the best app for your business to be on may change in a year or two so keep an open mind.

5 years ago, brands were blowing up overnight on Instagram.

Now it’s TikTok.

Who knows where we’ll be in another 5 years …

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Sep 20, 2023
IBM Applied AI Professional Certificate (Coursera)

Online Courses by IBM

This Professional Certificate program in Artificial Intelligence has been created by IBM, the global leader in Tech and one of the pioneers in AI innovation. It is aimed for those who want to learn the skills to work as AI developers. It imparts firm understanding of AI, its applications and use cases. It introduces learners to the concepts and tools like machine learning, data science, natural language processing, image classification, image processing, IBM Watson AI services, OpenCV, and APIs. Students also learn to get started with using pre-built AI smarts without having to create AI models and backends from scratch.

This is a beginner level AI Certification comprising of 6 courses and can be taken by learners with both technical and non-technical backgrounds. The first three courses of the program also constitute the complete AI Foundations For Everyone Specialization. These courses do not require any programming knowledge and have no prerequisites. They are:

  1. Introduction to Artificial Intelligence (AI) – This is a very popular course and a part of multiple specializations. It introduces the basics of AI and how AI can be used in various industries. It can be taken by everyone whether developers, managers, executives or students.
  2. Getting Started with AI using IBM Watson – This course introduces learners to various IBM Watson services and APIs and what they can be used for.
  3. Building AI Powered Chatbots Without Programming – This course teaches how to plan, implement, test, and deploy AI powered chatbots on a website.
  4. Python for Data Science and AI – This course covers Python fundamentals, including data structures and data analysis, with complete hands-on exercises.
  5. Building AI Applications with Watson APIs – In this course, learners utilize multiple Watson AI services and APIs together to build smart and interactive applications.
  6. Introduction to Computer Vision with Watson and OpenCV – In this course, learners understand Computer vision and its applications, also build and train custom image classifiers using Watson, Python and OpenCV.

The curriculum of this program is very extensive and includes number of hands-on learning projects, including building your own AI chatbot; building, training and testing custom image classifiers; creating a computer vision web application and deploying it to the Cloud.

Key Highlights

  • Gain the skills to create AI powered applications
  • Practice basics of Python and understand how to apply Python programming concepts for data science and AI
  • Learn to use IBM Watson AI services and APIs to design, build & deploy AI-powered applications on the web with minimal coding
  • Learn how AI-powered chatbot technology works and its applications
  • Learn to create and deploy speech enabled virtual assistants with domain intelligence to Facebook etc.
  • Explain what computer vision is and its applications
  • Especially beneficial for those who want to become builders and developers of AI solutions
  • Earn a digital badge from IBM for proficiency in Applied AI in addition to Professional Certificate from Coursera

Duration : 3-6 months, 2-4 hours per week

Sign up Here

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Mar 3, 2023
Add A Facebook Like Widget To The Sidebar

Adding text to the sidebar, check. Beautify it by adding images, check. Now you need to add your Facebook page on it along with the Like button.

Basically, you need to use a plug-in to get a Facebook like widget to the sidebar by using a plug-in named JetPack.

If you are using BlueHost as your hosting, you will get the JetPack installed on your WordPress. But if you don’t, go to the left side bar menu and find Plugins and click Add New. Find the JetPack by WordPress.com. The plug-in may pop out on the first page because it is a popular plug-in and is used by many websites. But if it doesn’t appear on the first page, just search for it and simply install it by clicking Install Now.

Now if you click on Installed Plugins, you can see that JetPack by WordPress.com is already activated and it requires you to connect the plug-in to WordPress. Simply click the button and connect to a WordPress.com account. You have to sign up for a WordPress account. Once you’ve signed up, you will be provided with four different package offers. Choose the free one!

After dealing with the sign-ups, go to Appearance on the left side bar menu and click Widgets. You will find that JetPack provides many plug-ins on the left side of the page. Find the Facebook Page Plug-in and drag it to your sidebar.

After you drag it, you will immediately find the Facebook Page URL column. Type in your facebook page URL or just copy and paste the URL.

You can configure many things here: Show Faces to either show the faces of those who’ve liked your page, Show Stream to show the page posts, and Show Cover Photo.

Click Save to see the result! If you turn them all off, you can only see your Facebook page and the Like Page button and Learn More button.

This might be a good idea if you are concerned about peoples’ privacy, even though their profile pictures and display names are shown for the public. If your page is still growing, you might want to show the faces to make it more dynamic-looking.

This is the easiest way to add the Facebook plug-in to your sidebar!

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Questions:

1. Where can you download the JetPack plug-in if you don’t have one?

2. What are the options you can configure on the Facebook page widgets?

3. Is it important to hide your Facebook page likers’ faces? Why?

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Mar 3, 2023
How to Understand Your Audience

When you hear or see the word “influencer”, what pops on your mind? Popular people? Vloggers? or maybe, celebrities?

When we talk about ‘influencers’, it is vague yet really broad. It’s not specifically only one type of person doing a thing called influencing or whatever it is. You can also be an influencer, as so you know.

The thing is, when we talk about influencers, we also talk about brands and marketing. Brands use influencers for their marketing purpose; either to promote or to raise their brands’ value or awareness.

So, what is an influencer?

Everyone has their own understanding about the term ‘influencers’−no need to fight each other to see who’s the right one. FYI, influencers always relate to brand, marketing, and products.

Influencers, beside doing their regular things, are promoting something (yeah, you read it right). Be it social activity, brands, product, or campaigns. Big influencers tend to be more careful when choosing what they are going to promote by considering the value more than the numbers.

How to understand your audience?

If you are an influencer (or if you consider yourself as an influencer, you are also included!), be it social media influencers or even marketing influencer, the important point you need to do is to understand you audience. Being an influencer means you are ought to work with brands and your audience. The brand might love you, but their love is conditional. If your audience don’t love you, then the brand will also leave you. Ouch.

There are several benefits you will get by understanding your audiences such as knowing how to create the right self-image, narrowing down products or brands, and learning how to communicate with your audience. So, here are some ways to understand your audience:

Interact with our audience

As a social media influencer, you are not the only one who wants to be heard, but your audience too! It’s quite the same as any other communication form, you need to listen for the other’s feedback. Otherwise, you won’t get any benefit from the communication and you will be an egoist (ugh). So, other than observing your audience from the social media data analytics, you might want to conduct a communication with your audience yourself.

So, the best way to understand your audience is to interact with them. You can make Q&A sessions, polling, interacting with them in the comment sections, or read or even reply to their private messages. By these, you will get to know them better.

Gain their trust personally

Now that you have maintained communications with your audience, let’s move to the next step: gain their trust personally. To achieve it, you need to fully understand the products you are promoting. While promoting, you are not only talking about the products as a part of someone’s brand but also as a part of you.

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To do this, you need to make sure the quality of the product you are promoting. Choose for the best product to focus on. The audience might not only want you to explain the product, but also your honest review.

Also, try to not solely promoting the products. In order to gain their trust, you might also want to share something good with your audience for the sake of sharing. This way, you can gain their trust a little more, and see you as a person, not a promoter. To put it simply, be honest and nice to gain their trust.

Talk in languages they understand

Communication is exchanging news or information. If you are not speaking the language they speak, then how would you both understand each other? In order to understand your audience, you should speak the language they are speaking too. This can include the style of talking. If you are a lifestyle influencer, isn’t it boring for your audiences if you are talking in a very formal language?

Find the silver lining between the audience and the brands you are promoting

When you already understand your audience, you might know what works and what’s not to your audiences. After knowing their demographics, try to focus on them.

When your audience number are growing and spreading, many brands might want to use your services. But again, in order to keep their trust, try to focus on the products that suit your style. Otherwise, your audiences might see you differently. It’s like the term “be yourself”.

Value the content

While reviewing something, do not just solely read the qualities of the products, or blurting sweet things about it. You need to make a value to your content. Be aware that all of your content is going to be seen by your audience. So, make the best out of it.

In the process of making a review, you might not only want to talk good about the product itself. Relate to your audience’s needs. You might need to do some research about the possible issues or side-effects related to the products. By this, you can engage more with the audiences and create a trust-worthy image.

Keep doing something new

No matter how much your audience love you, when there is nothing new, they will leave you sooner or later.

You already got everything you need to keep your audience. You know their profile, interests, you gained their trust and you keep the communication. So, what is next? Be the better you. By being a better you, it means to create something new for your audience not just once, but occasionally.

Whenever you try to do something new, don’t lose your true identity. It doesn’t mean you can’t change from your old self, though. You can do some twists and still be you. Give something fresh to be presented as your contents. This way, your audience are going to always root for you.

Why do you have to understand your audiences ?

As mentioned before, being an influencer means you are working with both the brands and your audience. The success of your influence depends on your audience’s reaction, by impressions or numbers.

Understanding your audience also helps you in promoting brands or products, deciding which one suits for your audience, and which one they like best. Understanding your audience also helps you gain their trust. By doing this, you will be at ease whenever you work with brands in the future

So, as an influencer, it’s important to understand your audience because your success depends on them. Try to understand the true meaning of becoming an influencer and do the right things to maintain your influencing career.

Images: pexels.com

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Mar 3, 2023
How to Create Identity

Social media has become an inseparable part of people’s daily lives worldwide. According to We Are Social’s Digital 2020 Global Overview Report, there are 3.8 billion social media users in January 2020. The recent trends show that more than half of the world’s total population will use social media by midyear. Some of the main reasons people are hooked to social media are the fact that it enables people to easily socialise and exchange information with the rest of the world; connects like-minded people together; and allows tech-savvy brands to engage with their customers.

Social media influencers play a big part in brand engagement as they are considered trendsetters with the ability to encourage their followers to make purchases of products they promote.  Influencers have built a reputation for their knowledge and skills on a specific topic, posts regularly about that topic on their social media accounts, and have followers that display great interest in their views. It is common for types of influencers to be categorised by follower numbers, types of content, and the level of influence.

Categorised by follower numbers, there are Mega-Influencers, Macro-Influencers, Micro-Influencers, and Nano-Influencers. Mega-influencers are people with a great number of followers on their social networks. Mega-influencers usually have more than 1 million followers on at least one social platform. These influencers include actors, sportspeople, musicians, and other celebrities – who, of course, offers their service with a price. Macro-influencers, on the other hand, are more accessible as influencer marketers. People with followers in the range between 40,000 and 1 million followers on a social network are within this category. This group tends to comprise of two types of people: celebrities who are still climbing up the staircase of fame or successful online experts with more followers than micro-influencers. Micro-influencers, on the other hand, are ordinary people who have become known for their knowledge about a particular specialist niche. Micro-influencers normally have between 1,000 and 40,000 followers on a single social platform. The newest influencer-type to gain recognition with fewer than 1,000 followers are nano-influencers. Although they only have a small number of followers, they tend to be experts in a highly specialised field with followers that are very keen and willing to listen to their opinions.

In terms of types of content, there are bloggers, Youtubers, podcasters, and influencers with social posts only. One of the earliest influencers, bloggers may create product reviews that can lead their followers to purchase the product being mentioned. To an extent, brands can also buy a sponsored post on the blog. Another favorite type of content is video. Many brands often collaborate with YouTube content creators to promote their products. Besides those already-famous platforms, a relatively recent form of online content that has started gaining popularity is podcasting – a way to share information as digital audio files where people would subscribe, download, share, and listen to them. As for social posts, Instagram has been an exceptionally popular platform for posting images as a form of self-branding.

Based on the level of influence, there are celebrities, Key Opinion Leaders, and people with above average influence on their audience. Celebrities promoting or endorsing products have proven to be an effective way to boost sales. Therefore, it is not surprising that many brands, particularly high-end ones, still use celebrities as their brand’s influencers until now. Key Opinion Leaders (KOLs) are industry leaders and thought leaders that gain respect due to their qualifications or experience about their topic of expertise; journalists, academics and industry experts. Lastly, there are people with above average influence on their audience who are similar to Key Opinion Leaders, yet usually have gained their reputation more informally through online activities.

Influencers, with their area of expertise and focus, play such an important role in today’s society. They are role models, buzzers, engagers, opinion leaders that offer so much to the community. They are people given the privilege to introduce and post newly launched products, services, and experiences – oftentimes with high incentives, too. It is obvious that a lot of people are keen on being one. If you are among those people, here are some of the things you should pay attention to:

Identity and Authenticity                                                                                        

Gathering an audience is a carefully planned process which requires hard work and dedication. As an influencer, you will have to research and cater to your audiences. So, choose something that you are authentically passionate about. It is important to create a certain personality that is consistent from time to time. Therefore, you must first and foremost decide what kind of image you would like to establish and maintain. Another essential part to establish yourself as an influencer is having some level of expertise in the field.

Understand the Audience

Prior to creating content and posting on social media, you need to understand your target audience. It is important to know which type of audience to be targeted. Start by analysing current follower base to get insights into their demographics and interests. Most social media platforms have a built-in analytics tool that provides such insights about your current audience. With this understanding, it should be easier for you to deliver contents that meet their needs.

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Optimise Your Social Media Profiles

Here are some of the things you can do to optimise your profiles:

  • Switch to a Business Account

Switching to a business account opens up a lot more opportunities to be endorsed by brands and collaborate with other influencers or public figures.

  • Create an Engaging Bio

It is important to create an engaging story about yourself as well as provide basic information such as your name, location, contact details, and areas of expertise.

  • Add a Profile and Cover Photo

Select your profile photo carefully and make sure that the quality of your picture is good.

Post Relevant Content and Engage with Your Audience

It is recommended for you to create a content strategy and use a mix of content types; especially ones that your audience will enjoy most. Some influencers prefer to add a bit of content from their daily lives to relate with their audiences better. This actually helps influencers seem more authentic and relatable and form a bond with their audiences. Connect with your followers by replying to comments and answer any questions your followers ask you. Interacting with your followers will strengthen your position as an influencer and create stronger bond with your followers.

Have Regular and Consistent Schedule

After you have decided the types of content to post, plot a posting frequency and schedule. Most social media platforms’ algorithms give preference to accounts that post regularly. On Instagram, for instance, regular posting frequency will give you increased visibility.

Based on a study by Sprout Social, there are certain days and times of the week when you can get maximum engagement on your posts. For most platforms, the highest engagement rates can be seen during the late morning and afternoon hours of midweek. Wednesday is the best day to post for most platforms.

Here are the best times to post on Instagram in 2020, for example:

Source: https://influencermarketinghub.com/how-to-become-an-influencer/

Allow Brands to Know You Are Open for Collaborations

The final stage is to declare yourself as an influencer who is interested in brand collaborations. This can be done by writing in your bio that you are an influencer and are interested in collaborations. Another way to do this is by reaching out to relevant brands and state what you can offer. A less direct way to be noticed is to tag brands and mention them when you talk about their products in your posts.

Building a name for yourself require time and effort. Therefore, immediate results will not happen overnight. However, with consistency and work put by following these tips, you can become an influencer that both contribute positively to the community and start harvesting earnings online.

Online resources:

https://influencermarketinghub.com/what-is-an-influencer/

https://www.diggitmagazine.com/articles/influencer-identity

https://simple.wikipedia.org/wiki/Podcasting

https://influencermarketinghub.com/how-to-become-an-influencer/

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Mar 3, 2023
Criteria to Become Influencer

You most probably have at least one social media account logged in your phoneThese applications have been your, or even, OUR new world ever since the sudden growth over the last decade (yeah, it’s been that long). Switching over the apps consecutively while watching the influencers doing their things is our habit now. You feel their lives are extraordinary you wish you were there, or even better, having the fame they are having right now.

We open our social media accounts on every. single. day. Those time we spent to watch the internet stars doing their things−the Kardashians and their blinks, or PewDiePie shouting over the game−are starting to make us wonder at least once: how does it feel to be like them?

People always love fame. The feeling where people love and root for you, the positivity you get from million people, is a must-to-experience happiness for one (actually, thousands) in this world. People used to chase for the Broadway and Hollywood career, but not anymore, as it is quite impossible (let’s be real, we are not fortunate enough to be born as Emma Watson and Ryan Gosling). The world is getting easier with the technologies, and people seek for easier fame, by being a social media star or in short, an influencer.

So, what are the criteria of an influencer? What are the qualifications you need to meet to make you worthy as an influencer?

1. Influence in a Niche

“Choose a job you love, and you will never have to work a day in your life”.

Yeah, yeah, this quote is SO mainstream. But it has a point. To be an influencer equals to be in a permanent job. To be honest, it’s quite right to claim it as a way of living. You don’t want to spend your life doing tiring and boring things, right?

Try to find the best-fitting interest for you, the field you are passionate and willing to expertise in. The efforts should be worth it by the love and fans you will gain in the future.

2. Number of Followers

Another criterion is the number of the followers. There are several types of followers based on followers, but here are the top two examples:

  • Macro Influencer: Influencer with over a million followers. Oftentimes, they are celebrities and well-known people.
  • Micro Influencer: Smaller number of followers, may be only hundreds. Most of the micro influencers are people from zero to hero, gaining audiences by the niche they post.

Remember, NEVER buy fake followers. Paid followers harm your growth as an influencer as these ‘followers’ won’t make as much engagements as real fans. In fact, the number of followers is not the most important aspect. The term “less is more” applies here, as long as they are the real fans of yours (real fans means higher engagement metric and that’s a flex for your career).

3. Reach and Size of your Audience

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The reach maybe an important criterion, but it’s not. Here’s the deal: influencers with smaller audience is possible to have bigger influence and that’s a real thing. A blogger with 2,000 followers may be more valuable than the one with 100,000, if the 2,000 people are more likely to engage and be influenced by the blogger. Whoop whoop!

4. Good Engagement Rate

As mentioned before, this is the real flex of being an influencer. Higher engagement rate with audiences means you are a real-loved influencer. Engagement rate means how the followers react to their postings−comments, like, share, or subscribes−and is measured in percentage over longer period.

5. Consistent Engagement with the Audience

Check the feedbacks! To maintain good engagement rate, one must have consistent engagement with the audience. A good influencer must be real, accessible, and approachable. Connect with the followers and maintain a good relationship with them. Put some effort! Reply to their messages, be it comments, or private messages. They will feel appreciated and in turn, more love for you! Another way to engage the audience is to actively ask questions or start a conversation. These will build a good, friendly image of you and may help you know what to do next. Sometimes, our brain can’t be squeezed for fresh juice, right?

6. Regular and Active Posting Schedule

A proper posting schedule and frequency is vital for an influencer. It’s to keep the audiences from leaving. Believe it or not, most social media platforms use algorithms who prefer active accounts to be shown on top. Studies revealed that increased posting frequency boosts engagement rates. But remember, always check for the feedback and post what people love so that you won’t lose them!

7. Quality of Content

This criterion is closely related with the previous criteria. An influencer must pay special attention to the quality of content, styles and values. Be authentic, honest, and the top-notch. As the contents are in form of audio and visual, use better equipment to execute your shooting to produce high quality presentation for your contents.

8. Discover and Connect with othe Influencers

Know, befriend, and collab with other influencers. It promotes you to their audience and vice versa, meaning a win-win solution. Might increase the chance for the brand the other influencer’s currently promoting to also reach to you to make a marketing collaboration. Besides, new friends won’t hurt! You might be referred to their other influencer friends and that’s cool.

9. Personality

Professionalism and attentiveness are equally the top prerequisites criteria to have as an influencer. One must be able to be cooperative and easy to work with for a collaborative partnership with brands or companies. The personality of an influencer also determines how they are perceived by their followers. Build a name for yourself and network with brands or company in your niche, this might also lead to future collaborations.

Becoming an influencer is not easy as it seemed, and it isn’t something that’s going to happen overnight. To reach the zen of becoming an influencer, one needs to do hard work, consistent effort, and be persistent. Remember, great things come to those who work hard!

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