Jun 1, 2023
Platforms for e-commerce ads

Whether you’re helping to launch a new e-commerce store or working for a thriving e-commerce business, one of the best ways to acquire new customers is through e-commerce advertising. E-commerce advertising is any form of online or offline advertising that raises awareness of and drives traffic to an e-commerce business.

E-commerce advertising—along with other digital marketing tactics—can help support any e-commerce marketing strategy. In this reading, we’ll discuss some top online platforms through which to advertise your e-commerce products or services. 

Google Ads  

Google Ads can support a business’s digital marketing strategy. Google Ads is an ideal tool for e-commerce businesses that want to boost brand awareness or acquire new customers. Google Ads enables you to show Search ads on Google search engine results pages (SERPs) and place display ads on websites via the Google Display Network. As the world’s biggest search engine, Google’s Search and Display ads have tremendous reach potential. 

Google Shopping ads

Google Shopping ads are image-based product ads that show a photo of a product, its title and price, the store name, and any reviews. These ads allow e-commerce businesses to display their products every time a relevant search is made, enabling them to expand their products’ visibility to a wider audience. When a user clicks on an ad, they are taken to the product page in the e-commerce store. Since many people use Google to search for products, Google Shopping ads can help drive traffic and conversions. You will learn more about Google Shopping campaigns in an upcoming lesson.

Google Discovery campaigns

Google Discovery campaigns deliver highly-visual, personalized ads that can be displayed on the YouTube Home and Watch Next feeds, the Discover app, and the Gmail Promotions and Social tabs. Discovery campaigns are designed to reach users who are most likely to be interested in a product or service, as determined by Google’s algorithms. Discovery campaigns can help you drive engagement and conversions because they show relevant, meaningful ads to people when they are most receptive to learning more about a business’s products and services.

YouTube Ads

With more than a billion hours of video viewed daily, YouTube Ads can reach a wide and diverse audience. On YouTube, e-commerce businesses can set up video ads and campaigns that align with their marketing goals and post them on their channel. This can provide these businesses with the opportunity to increase brand awareness and drive traffic to their online store. YouTube Ads are especially effective for sharing educational or informational content, such as product demonstrations, product reviews, or explainer videos.

Amazon Ads

Amazon Ads can help e-commerce businesses connect with potential buyers on a platform specifically designed for shopping. With Amazon Ads, advertisers bid on keywords and placements to show their products higher in search results. This can help businesses get their products in front of a wider audience. Amazon offers a variety of advertising options, including sponsored products, sponsored brands, sponsored display ads, video ads, and audio ads. 

Facebook and Instagram Ads

Facebook and Instagram, both owned by the parent company Meta, are incredibly popular social media platforms visited by hundreds of millions of potential customers daily. Ads Manager is an all-in-one tool for creating ads, managing them, and tracking their performance on these platforms. 

Facebook Ads

Facebook has the most users of any social media platform, with billions of active accounts. Popular among a wide variety of demographic groups, Facebook Ads can help reach a target audience. Facebook offers a variety of ad formats that may benefit e-commerce businesses. Collection ads, for example, provide videos or images of products from a business’s catalog and allow people to move seamlessly from the discovery of a product to a purchase. Facebook Ads also allows businesses to target customers by location, occupation, interests, past activity, and more.

Instagram ads

On Instagram, e-commerce businesses can create ads in a variety of highly-visual formats—from image-based ads to video reels to stories—to promote their products and connect with their target audience. Instagram ads can be directly linked to a product page or another landing page, giving users a quick and easy way to engage with products. 

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Pinterest Ads

Like Instagram, Pinterest is a highly-visual platform. With Pinterest ads, brands can advertise their products through promoted ads appearing as pins in the organic search results. 

TikTok For Business

TikTok For Business offers e-commerce businesses an opportunity to promote their products to a young, highly-engaged audience. Influencer marketing is a key component of advertising on TikTok, and TikTok’s Creator Marketplace helps brands find influencers to partner with. 

Twitter advertising

Twitter is a social media platform primarily used for breaking news and engaging with influencers and celebrities. Twitter advertising offers two options: Quick Promote, which automatically promotes Tweets an advertiser chooses to their target audience, and Twitter Ads. Twitter Ads campaigns are objective-based, meaning they are optimized towards the objective the advertiser selects, and they are only billed for actions aligned with that goal.

Key takeaways

Advertising allows e-commerce businesses to reach people who may or may not be familiar with that business’s products or services. The goals of e-commerce advertising campaigns can include everything from growing brand awareness to increasing conversions. An advertising platform that works well for one e-commerce business may not work as effectively for another, so advertisers should test on each before launching campaigns. Generally, using a mix of platforms to place online ads is likely to yield the best results.

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Apr 10, 2023
Social media management tools

Social media management tools can help digital marketers to perform a various types of tasks. When it come to create the content, all sort of thing for the social media to grow such as create content, find content to share, schedule posts, or collect analytics, thank for the help from it. Here, the social media management tools to handle almost everything for your needs. I list down here only a few for you to learn about some tools that can help you meet your goals. Not necessary but it worth if you know about it.

Tools for content creation

To run social media campaigns, you’ll need to create content. Some online tools that surely can help you to design posts and other content:

  • Canva

Canva offers free and paid memberships and allows you to create your own original content or use templates.

Adobe Creative Cloud Express is a free tool that offers similar capabilities when it comes to building content from templates.

Tools for content curation

Curating content refers to the process of selecting, collecting, and organizing pieces of content. To keep your social media feeds fresh, you’ll want to source content from other outlets, in addition to creating and posting your own. These tools can help you find, collect, and organize content:

Feedly compiles news tailored to your industry and allows you to immediately repost it to all your brand’s social accounts. If you don’t want to repost right away, you can save the content for later.

Pocket delivers content relevant to your interests and allows you to save it so you can repost it later. With Pocket, you can access your saved list from mobile, desktop, and tablet.

Tools for content scheduling

Digital marketers always have a long list of to-dos. Scheduling content can help you get everything done because it means you don’t have to stop what you’re doing to create and publish a post. This isn’t to say you will just schedule posts and forget about them completely, but it does allow you to create posts whenever you want and make sure they get posted at an optimal time for your audience. These tools can help you schedule and publish content:

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Hootsuite is a social media management tool that allows you to create social media calendars. It integrates directly with Instagram, Twitter, Facebook, and other social media platforms so you can schedule posts in advance.

Buffer also allows you to draft and schedule posts on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Tools for analytics

When it comes to learning about campaign performance, you will need a social media analytics tool. If you learn what worked and what didn’t work, you can adjust your strategy for future campaigns. These tools can help you collect and analyze data from your campaigns:

Hootsuite Analytics is an analytics tool featuring a dashboard that fully integrates with all your social media platforms.

Brandwatch allows you to easily track brand reputation, trends, influencers, and competition.

Mentionlytics focuses on tracking mentions and keywords across all your social media platforms.

Key takeaways

Social media management tools can help streamline your processes so that you save time, stay organized, and push out quality content at times when you know your audience will be most likely to engage with it. Digital marketers rely on these tools to have the most effective campaigns possible.

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Jul 4, 2022
What Is Digital Transformation?

Digital transformation is a process of streamlining workflows and achieving business continuity using digital technology.

Digital transformation is often confused with digitization and digitalization. Hence, the need to clarify these terms:

  • Digitization is a process of converting information from analog to digital. For example, converting physical documents into digital files.
  • Digital transformation is a sequence of steps that increases customer satisfaction. By implementing a digital transformation strategy, a company can change its internal operations to online and minimize in-person customer interactions.
  • Digitalization implies making your data instantly accessible from anywhere, on any digital device.

The Advantages Of Digitally Transforming Your Workplace

Digital transformation brings several benefits to your organization, and implementing it correctly can be the key to success for your business.

The benefits of digital transformation

When done correctly, digital transformation can bring about these three main advantages:

  • Streamline internal business processes. Save time and let your employees focus on more creative tasks. Using digital technology allows for speeding up time-consuming workflows and document turnaround time.
  • Improve customer experience. Digital transformation allows for an increase in customer satisfaction. Proceed orders faster, give instant feedback to your clients, send reminders, etc.
  • Boost efficiency and increase revenue. Simplify routine tasks, such as collecting customer and employee data and managing requests. Automate paper-based workflows to increase the efficiency of your organization. All this helps you with reaching your business goals.

Not to mention digitally transforming your workflows brings your company one step closer to becoming a paperless office.

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Jan 27, 2022
Famous Inventions or Greatest Ideas

Throughout history, human civilizations have witnessed engineering marvels from time to time that help improve the quality of life, and in some cases, are overwhelmingly destructive. Here are the most famous inventions and ideas of all time you should know about.

1. Fire

Although fire wasn’t technically invented, the ability to control fire was both fundamental and crucial for human civilization. Ancient humans who walked the Earth around two million years ago discovered and used fire for their benefit, but it wasn’t until 125,000 years ago that fire was fully utilized to the point where it was considered a tool.

Apart from giving us warmth in the cold and light in the dark, fire led us to develop skills like cooking. The ability to prepare healthier food and cleaner drinking water helped ensure not only human survival, but also higher intelligence due to proper nutrient intake.

2. Wheel

Many people think that the wheel is the greatest invention of all time. Around 3500 B.C.E., the Mesopotamians invented the wheel, but mainly for pottery-making. It took about three centuries before the first wheel was attached to a chariot and it could only get better after that.

In our modern life, we take the wheel as a ubiquitous piece of engineering that we rarely pay attention to. Before this invention came to surface, humans were limited in terms of transportation and haulage. That being said, the wheel was only one part of another life-changing invention: the wheel-and-axle. In other words, the idea of attaching a wheel to a non-moving platform in a proper configuration so the two could work together.

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3. Compass

Magnetic compasses have lost their place as the prominent navigational equipment to global positioning systems and satellites, but their importance in history — especially in the field of land and sea exploration — will always be remembered. A lodestone, a naturally magnetized mineral, was used to make early compasses in China around 300–200 B.C.E.

Before these compasses, navigational systems mainly relied on astronomical signs. The compass was the single object that brought us to the Age of Discovery. It played an important role in the development of European countries in their efforts to gain wealth and power that eventually led to the Industrial Revolution.


4. Paper Currency

Before money, trade was the commercial exchange of goods and services. Money took various forms throughout history including precious metals, coins, foods, vegetables, livestock, and basically anything else useful as tradable bartering assets. Again, China was the first to make use of paper money in the 9th century, and Europe followed suit in the late 1600s.

Despite having no intrinsic value and initially being used as legal-binding notes issued by banks as a promise of future payments, paper money soon became the most common bartering asset to purchase goods and services. Paper money started a new era of trade that transformed the face of economics at a global scale.

5. Printing Press

Thanks to Johannes Gutenberg, the spread of knowledge and historical records reached an unprecedented pace. In 1439, he revolutionized note-making, turning it from a hand-written form to a printed one. He devised the equipment that would allow ink to be transferred to pieces of paper repeatedly, making the entire process of writing much quicker than it had ever been before.

Prior to the Internet, no single innovation contributed more to educating the world. Gutenberg built his equipment based on existing presses with the use of a mold to increase production speed and capacity of lead-alloy type pieces. Not only was the assembly effective, but it also made books much more affordable for the lower classes. By 1600, the Gutenberg presses printed more than 200 million books.

6. Automobile

The steam engine cleared the path for the industrial revolution, and the automobile came out of it. While automobiles are not the first means of land transportation, the way that it’s propelled by the engine makes traveling much quicker.

The automobile is also a combination of many inventions; some people may even say that it’s like a small home filled with a collection of innovations including wheels, internal combustion, the radio, air conditioning, batteries, and in some cases, a refrigerator.

The 1885 Motorwagen was broadly considered the first automobile, and automobiles are being developed as we speak. The automobile, at least in its early days, was mainly a luxury item designed for the wealthy; the poor simply walked on. Henry Ford with his revolutionary assembly line made cars more affordable for the lower classes.

1885 Motorwagen

7. Remote Communication

It doesn’t seem right to merge the inventions of the telegraph, the radio, and the telephone into a single item, but they all were based on the same idea of having remote communication. Ever since Samuel Morse came up with his electric telegraph in 1836, communication technology has come a long way to get to where it is now.

Transmitting signals through electromagnetic waves was a brilliant concept that Nikola Tesla and Guglielmo Marconi developed and popularized in the early 20th century. From simple signals (or commands like using a remote control), the transmission of sounds and images became possible. The invention of television brought hours of entertainment still used today to every home with live broadcast.

Fast forward several decades and the Internet came along — now you can have a video call with great audio and image clarity. The possibility to communicate with someone else millions of miles away allows for easy, quick information delivery whether it’s in the field of scientific research, international politics, trades, or even war strategy.

8. Contraceptives

Contraceptives benefit human civilization in a simple way but have profound effects. With fewer mouths to feed, every family has achieved a higher standard of living and can provide for each child they have more sufficiently.

In many countries where contraceptives are used (as well as easily available), the average number of offspring per woman has drastically reduced. Birth control has slowly yet steadily helped prevent unnecessary and potentially dangerous rapid population growth on a global scale.

Certain types of contraceptives, such as condoms, are effective at preventing sexually transmitted diseases as well. People have used various forms of contraceptives including those made of only natural substances.

Condoms have been used since the 18th century, while the contraceptive pill came into use in the 1930s; the brainchild of Russell Marker. Birth control remains an interesting field of study and new methods are always being developed.

9. Airplane

Just like the invention of the automobile, airplanes combine multiple brilliant ideas including wheels and steam turbines into a single sturdy vehicle. Beyond the engineering magnificence, the airplane transformed our view into something larger, wider, and broader. It has changed the way we travel and manner of warfare.

10. Radio

Long-distance radio transmission is an important piece of technology for modern life. The communication system was the result of continuous development by many different people, but the first workable radio apparatus was the brainchild of a single Italian, Guglielmo Marconi. He devised this wireless telegraphy system in 1895.

11. Hydraulic Engineering

In the late 19th century, hydraulic engineering solved a prominent problem: how to bring fresh water into homes and send away sewage from settlements.

Although sophisticated waterworks had been in existence earlier in ancient Rome, hydraulic engineering brought massive improvement in wastewater treatment and sanitation in general. Infectious diseases caused by contaminated water were greatly minimized so countries like the United States and Britain could develop better.

12. Universal Turing Machine

The Turing machine worked by using mathematical formulas that were then used to build the Bombe, an Enigma code-breaker. Alan Turing invented the Universal Turing Machine with the capability of doing different kinds of computation depending on the program or input. The weakness was that it could only compute one program at a time. Regardless of its limitations, the Universal Turing Machine can be considered the forerunner of modern computers.

13. Atomic Bomb

Compared to any other technological developments and inventions in the last 2000 years, the atomic bomb had the greatest effects on human history. In just a matter of seconds, a single atomic bomb eliminated around 200,000 people in Hiroshima.

The ability to destroy the planet is now within the realm of possibility as superpower countries arm themselves with more weapons than they would ever need. To some extent, atomic and nuclear weapons now take part in keeping the world safe as countries have to think many times before they start wars.

Atomic bomb

14. Anesthesia 

Imagine you (or someone else) undergoing a surgical procedure without having anesthesia administered beforehand. Anesthetic drugs, in simple words, put your body and mind to sleep or make certain parts of the body numb enough that you don’t feel anything when it’s treated. Anesthetic frees you from the threat of agony, and it also helps the scientific world understand the mechanism of human consciousness.

15. Eraser 

As an idea or concept, the eraser is marvelous. It comes in all sorts of shapes such as the delete button, white tape, black tape, and the more literal rubber-eraser.

This simple thing allows you to make revisions, correct inaccurate measurements, make constitutional amendments, change identities, modify a structure, or alter an existing order. The ability to go back and correct previous mistakes builds the foundation of scientific methods, improve regulations, develop cultures, and even rewrite history.

16. Mirror

Prior to the mass production and widespread use of mirrors, people could only see their reflections on calm water or very shiny metallic surfaces. Of course, what they saw could not do justice to their actual reflections, mainly due to an uneven surface or poor lighting.

The mirror, which came about during the Renaissance, changed that. A single mirror can show exactly how you look in front of others, which in turn forces us to develop manners of eating, grooming, shaving, and behaving.

Thanks to the mirror, you don’t have to ask how you look when wearing a jacket or raincoat, and you can practice table manners on your own if need be. Psychologically, a mirror is the embodiment of self-consciousness and retrospection because you can see yourself as if you have the eyes of others.


17. Concrete

Concrete-like structures began to appear for the first time in northern Jordan and southern Syria regions around 6500 B.C.E. Comprised of rough composite mixed with fluid cement, concrete is the most widely used man-made material. The mix hardens over time and makes a very sturdy, strong foundation of a structure. When it’s still wet, however, the material is very easy to manipulate into different shapes.

18. ATM

John-Shepherd Barron is credited with the invention of the first fully-functional ATM (Automated Teller Machine). The first ATM was installed on June 27, 1967, for Barclays Bank in Enfield Town, London. The maximum withdrawal allowed was £10. Today, the machine is always just around the corner in any modern town.

19. Electric Motor

The steam engine might have started the Industrial Revolution, but the electric motor has helped households all around the world do their chores in a more time-efficient way. It isn’t necessarily about one particular type of electrical appliance, but the general idea of using electricity to propel a mechanism as seen in kitchen appliances and power tools.

In modern times, some mass transportation vehicles — for example, the train — are also powered by electric motors. Electric cars existed but were considered too weak and cumbersome. Now, they are being reintroduced by big automobile companies such as BMW and Tesla.

20. Global Positioning System

The precursor of the GPS was called TRANSIT and developed in the 1960s to guide nuclear submarines. The modern version of GPS (originally Navstar GPS) was a project by the U.S. Department of Defense but was intended for use only by the U.S. military.

In 2000, President Clinton granted the use of GPS for non-military purposes, and now everybody can utilize the navigational system for various purposes like finding the best spot for fishing to tracking the movement of whales. However, there are some limitations to the public GPS — the most accurate Global Positioning System is still owned by the U.S. government.

21. Industrial Robot

The first industrial robot was the Unimate, invented by George Devol and installed in a General Motors assembly line at Ewing Township, New Jersey.

People (or companies) in the United States were not too excited about it, unlike their counterparts in Japan. After licensing the design in 1968, the Japanese went on to eventually dominate the global market for programmable industrial robots.

22. LED

In 1962, Nick Holonyak was a consultant for General Electric when he invented the LED. It started as a simple, inexpensive yet effective method to help us understand how well computers could interpret input or information. It had a humble beginning as a simple visible spectrum of red light and has since been used to create the biggest 24-million LED pixel billboard that covers an entire city block in New York Times Square.


23. Unmanned Aerial Vehicles

Similar to GPS, Unmanned Aerial Vehicles (UAV) which are more commonly known as drones began as a military project, although it is difficult to pinpoint when development began. One of the earliest attempts at making a powered UAV was Archibald Low’s Aerial Target in 1916. A year after that, Nikola Tesla described a fleet of unmanned aerial combat vehicles.

In the United States, a classified UAV project codenamed “Red Wagon” started in 1960. Eventually, in 1973, the U.S. military confirmed the use of drones in Vietnam. The first mass-produced UAV in the United States was the OQ-2 Radioplane and the development continues today.

Some say drones are tools for surveillance, others think of them as innovative vehicles for delivering goods; the vast majority of people would tell you that drones are lethal weapons hiding in the sky. Drones are good examples that an innovation can be either useful or dangerous depending on how we decide to use it.

24. Digital Music 

The first digital recording and playback system was invented by James Russell in 1970, who was then a scientist with the Pacific Northwest National Laboratory. With his method, sounds were represented by a pattern or string of 0s and 1s etched on a photosensitive platter.

A laser read the binary arrangements to produce music. A set of converters were necessary: analog-to-digital for recording and digital-to-analog for playback. Unfortunately, Russell did not manage to convince the music industry to use his invention. CD manufacturers including Time Warner had to pay $30 million for patent infringement 20 years later as a settlement to Optical Recording Co., James Russell’s former employer.

25. Electronic Ignition System

Early ignition systems were available only for race engines such as the BRM and Coventry Climax engines in 1962. Pontiac became the first manufacturer to offer electronic ignition on road legal cars, as it was available as an option on some 1963 models. Electronic ignition systems did not become standard until the Fiat Dino in 1968.

Other automakers soon followed suit. For example, Jaguar in 1971 and Chrysler in 1973. Ford and GM introduced it as a standard feature in 1975. It’s safe to say that the ignition system started the modernization movement from mechanical-control to electronic-control in the automobile industry. Today, most cars offer a lot of electric-controlled functions such as traction, steering, brakes, transmissions, and even airbag deployment.

26. MRI (Magnetic Resonance Imaging)

Although all people including doctors, scientists, patients, and laymen agree that the MRI is a brilliant invention, we still don’t know for sure who invented it. On one hand, many people believe it to be Raymond Damadian, as he set the course for the machine to be utilized as medical equipment when he used it to tell healthy tissues from cancerous ones in 1973.

On the other hand, Peter Mansfield and Peter Lauterbur received Nobel Prizes for their influential discoveries on the same machine.

27. Crescent Wrench 

Founded by Karl Peterson in Jamestown, New York in 1907, the Crescent Tool Company had only one product: a type of wrench that could replace a bunch of different-sized wrenches. The tool could handle clutch adjustments and fix brakes on early automobiles.

Despite its practicality, the crescent wrench didn’t enjoy widespread popularity until 1927 when Charles Lindbergh, the man who made the first solo successful transatlantic flight, suggested that he only carried two hand tools: pliers and a crescent wrench.


28. Typewriter

In the early 1800s, the world saw the first mechanical typing machine that was used with carbon paper — both were the inventions of an Italian named Pellegrino Turri. The development of modern typewriter started there, and the equipment was finally standardized in 1910.

This means that all typewriters, regardless of manufacturer, followed mostly the same design with only minor variations allowed. An important milestone in the development occurred in 1874 when a typewriter with a QWERTY keyboard layout became available as the Remington Standard 2.

The idea behind the layout was impressive. Christopher L. Sholes, the man who created it, figured out a method to prevent jamming by putting the most frequently used letters farther from each other — not the keys themselves, but the actual type bars inside the machine. It has become the standard layout in modern computer keyboards and most (if not all) typing devices.

29. Match

The idea of controlling fire for human purposes was remarkable, as was the invention of the match. One of the earliest methods to produce fire was by focusing sunlight through a lens onto timber. It would only work on sunny days, which wasn’t too helpful since you needed fire the most during the night.

Striking flint and steel together to create a spark was another common method. The chemical match was invented in 1669, but a non-poisonous match did not come about until 1910. Before this, the number of chemical substances (such as sulfur and phosphorous) required to produce a single spark was more than enough to kill a person.

30. Light Bulb

Thomas Edison is the man usually accredited to the invention of the light bulb. However, he wasn’t the only person who contributed to the development of technology. What Edison did to stay ahead of his competitors was to develop an inexpensive practical light bulb.

Even after he filed the patent for his invention in 1879, several other figures helped perfect the design, particularly concerning the filament materials. Edison figured out that carbonized bamboo was an ideal filament because it could burn for more than 1,200 hours.

Lewis Howard Latimer and Willis R. Whitney invented more efficient methods to produce the carbon filament and a treatment to prevent the burning filament from darkening the inside of the glass bulb, respectively.

The longest running light bulb was installed in a fire department building in Livermore, California. The light bulb was turned on for the first time sometime between 1901 and 1905 and has been continuously running since then.


31. Phonograph 

The phonograph was another idea put forth by Edison. The first public demonstration of the phonograph occurred in 1877 for the Scientific American magazine. To the astonishment of all who present at the event, Edison cranked his machine and it gave a greeting. The machine played, “Good morning. How do you do? How do you like the phonograph?”

It wasn’t just an early model of an answering machine, but a revolutionary piece of engineering that enabled music to be played in the home. It brought music to a much wider audience and promoted jazz with an unprecedented level of aggressiveness.

32. Wristwatch

Alberto Santos-Dumont, the man who made the first heavier-than-air flight in Europe had a small yet crucial role in the invention of the first men’s wristwatch created by his friend, Louis Cartier.

In 1901, Santos-Dumont complained to Cartier about how difficult it was to check the time while keeping his hands in control during a flight. Five years later, Santos-Dumont was in possession of the first men’s wristwatch with a leather strap and buckle, made by Louis Cartier.

However, it wasn’t the first wristwatch. Patek Philippe took credit for that when he made it for the Countess Koscowicz of Hungary in 1868.

33. Fire Extinguisher

The earliest model of the fire extinguisher was more dangerous to the operator than the fire itself. It was comprised of a cask that contained liquid and a gunpowder chamber made of pewter. The whole apparatus was set off by igniting the fuse.

Once activated, the gunpowder generated an explosion needed to scatter the liquid retardant. It was invented in 1723 by Ambrose Godfrey and patented in England. The fire extinguisher was the subject of development throughout history. Today, the most common models include air-pressurized water, carbon dioxide, and dry chemicals. Each works best when used to put out fire on specific types of flammable materials.

34. Push Lawn Mower

A British engineer, Edwin Budding, devised a new apparatus for cutting grass based on a carpet cutter in 1830. It was 19-inches wide and the frame was constructed from wrought iron. It would take a decade to develop a lawnmower meant to be operated by animals, and 60 years for the world to see the first steam-engine version.

In the United States, turf grass is one of the most common vegetation’s grown and it actually takes a very large portion of land in the entire country. After World War II, the rise of suburbia created massive demands for lawnmowers. Prior to 1946 alone, there were around 140,000 lawnmower units sold in the U.S. Currently, more than five million units are sold every year.

35. Car Jack

You would assume that a hydraulic car jack was invented by someone named Jack, but it was not. Richard Dudgeon was granted the first patent for the portable hydraulic jack in 1851, which was proven superior to the alternative at that time, the screw jack.

He was just 32 years old when he came up and actualized the idea. The hydraulic jack was most commonly used in railroad repair shops and shipyards back then, but now it has become a staple in every automobile shop all around the world.

Car jack

36. Outboard Motor

The inboard motor has been around since the early 1800s, yet no one came up with the idea of attaching it externally to a boat until Ole Evinrude came up with his two-stroke boat motor. His motor was not the first “outboard” type but it was the first to be adopted widely.

Earlier models were made by Gustave Trouvé in 1870 (electric), American Motors Co. in 1896 (petrol-powered), and Waterman in 1905 (gasoline). The main reason why Evinrude’s design became so popular was its two-stroke configuration. This allowed the motor to be reliable, cost-efficient, and lightweight — all characteristics you would expect from an outboard motor.

Ole Evinrude, or the people who invented the outboard motor before her, didn’t create a new type of vehicle. The motor simply allowed a combination of existing technologies in a simple enough configuration that anyone could enjoy driving on water.

37. Tape Measure

Credit for the invention of the modern spring-loaded tape measure goes to Alvin Fellows. He invented it in 1868 — his method was to encase the tool in a plastic container and attach it with a spring clip. Despite its superiority to the more common wooden ruler, the tape measure didn’t start to outsell its inferior counterpart until the 1940s. Spring-loaded tape measures have a timeless design. It’s effective, inexpensive, practical, and easy to use.

38. Swiss Army Knife

A Swiss Army Knife will always be an icon of outdoor utility. With short knives, a pair of scissors, screwdrivers, can openers, and foldable design, many people swear to never leave home without it. While it may not be helpful for any serious carpentry works, it surely can help you feel like MacGyver at the very least.

The original model was built in the 1880s by the Germany-based manufacturer, Wester & Co. Solingen. It had a blade, can opener, a reamer, a screwdriver, and oak handle. The idea was to provide the military with a multipurpose knife to repair rifles, open canned foods, and cut stuff as needed.

Carl Elsener, a Swiss man, didn’t think it was right for Swiss soldiers to use knives made in Germany, so he set out to manufacture the equipment in his home country. Afterward, he named his company Victorinox.

39. Flashlight

A flashlight is a pretty simple device — an electric lightbulb connected to a switch. The first U.S. patent for the flashlight was obtained by a British inventor named David Misell in 1899. Some of the early flashlights were donated to the New York City police.

Because early models were inefficient and needed to take a brief “rest” to stay functional, the light only flashed multiple times instead of being continuous, hence the name.


40. Duct Tape

The original duct tape was strips of plain cotton duck. Its main function was as an insulator for steel cable, although some people used it as a decorative ornament on clothing. In the 1910s, some shoes and boots were reinforced using the same material as well.

The modern version of duct tape we’re all familiar with was an invention of Johnson & Johnson’s Revolite Division. It was thin cotton duck coated with plastic material on one side and rubber-based adhesive on the other. To make the tape easier to work with, it was also designed to be ripped by hand.

After World War II, hardware stores began selling duct tape for household use. Whether you think of it as a material or a gadget, it continues to be the ultimate multi-tool. Even NASA astronauts made repairs with it in space.

41. Velcro

A lot of people attributed the invention of Velcro to NASA, and they couldn’t be further from the truth. While NASA did popularize the fabric, it was George de Mestral who patented it in 1955. At first, Velcro was subject to all sorts of ridicules, but eventually, de Mestral had the last laugh. In the 1960s, astronauts used Velcro to secure devices for easy retrieval.

Made of two thin strips of fabric, one has countless tiny loops, and another is fitted with tiny hooks. Velcro is a truly easy to use universal fastener for all people, from DIY enthusiasts to engineers.


42. Electric Traffic Light

Imagine driving on today’s busy roads without traffic lights. Credit for the first electric traffic signal goes to James Hoge, although early forms (both manually-operated and electric-powered) had existed earlier in many parts of the world.

The system based on his design was first installed in Cleveland on August 5, 1914. He devised a wired traffic signal attached to a single post to be installed on each corner of an intersection. Because the lights were all wired and configurable, the police and fire departments could adjust the rhythm of lights as needed. James Hoge filed the patent in 1913 and was granted it five years later.

43. Steam Iron

Henry W. Seely filed the patent for an electric iron in 1882. It was called an electric flatiron back then. Suddenly, people had an easier way to maintain their clothes and look good in more consistent ways by keeping the wrinkles away from shirts and pants.

The problem was that the regular iron could bake in the grease and sweat attached to articles of clothing. The Hoover steam iron, introduced in 1953, was the perfect solution. It allowed us to iron faster and make the clothes look better for a longer time.

44. Petrol

In 1859, petroleum was not a desirable natural by-product of oil. Edwin Drake, the driller of the first productive oil well in the United States, discarded petroleum (referred to as gas or gasoline in the country) because he was unaware of its potential uses. Drake refined the oil mostly to produce kerosene, a hot-selling commodity. Without petroleum, the Industrial Revolution wouldn’t have been possible.


45. Railway

George Stephenson, with his “Rocket” locomotive, made headlines during the 1820s when commercial train networks were still in their infancy. He was a real pioneer and was appointed as the engineer for Stockton and Darlington railway in 1821.

It took only four years before the first public roadway was opened. Both Rocket and the opening of the railway became powerful forces to drive the development of the industry. The next major improvement in the business would have to wait until the diesel engine came about in the 1890s.

46. Internet

The Internet doesn’t belong to anybody, not even Google, but it is for everybody to use. While the Internet is an invention, the whole system was the result of many people’s contributions. The precursor of the Internet, known as ARPANET, was a project by the U.S. Department of Defense in the 1960s.

Vint Cerf and Robert E. Kahn later developed the Internet protocol suite (TCP/IP) that became the standard Internet networking protocol until today. The rise of technology, email, and instant inexpensive overseas communication suddenly changed the way we live, conduct business, learn, and spread knowledge.

47. Camera

Paper, writing, and the printing press have all allowed us to study history and preserve knowledge, but things would have been very different without photographs. One thing that a camera does best is stop time and make an event more easily remembered by future generations. The first permanent photograph was captured in 1826 by Joseph Nicéphore Niépce using a camera designed by Charles and Vincent Chevalier. Figuratively speaking, the camera has witnessed its own evolutionary stages from the obscura to DSLR.


48. Battery

Our life wouldn’t be quite the same if we didn’t have batteries, and their history may be much older than you may think.

The first prehistoric batteries may be about 2000 years old. Ancient Parthians filled clay pots with vinegar solution and inserted an iron rod surrounded by a copper cylinder in it. It’s believed that they used it to electroplate silver.

However, the first electric battery was invented in 1800 by an Italian physicist Alessandro Volta. It consisted of copper and zinc plates stacked on top of each other and separated by paper disks soaked in brine. While Volta though that his invention had inexhaustible energy, it actually could not provide energy for sustainable periods of time.

A British chemist named John Frederic Daniel improved the battery and made it more practical 36 years later. Yet, it utilized liquid electrolytes and could be dangerous if it wasn’t handled correctly. The end of the 19th century marked the invention of the first dry cell battery which was the first practical and relatively safe portable energy source.

49. Moving Assembly Line

Henry Ford’s moving assembly line served multiple purposes: increasing the production capacity of the Ford Model T and meeting consumers’ demands. Another important purpose was to absorb less skilled workers without sacrificing build quality.

Because each person was only assigned to perform a repetitive task, it wouldn’t be too difficult to find workers. Ford’s assembly line was not the first and was based on meat processing factories in Chicago. Almost all big factories today use the same production system.

50. World Wide Web

It would be blasphemy to list the greatest ideas of all time without including the World Wide Web. It’s a way of accessing data. Tim Berners-Lee may not be the father of the Internet, because the moniker goes to the two people who invented the Internet protocol suite. However, Berners-Lee is the one who made the Internet more easily accessible by all. The first website in the world was hosted on Berners-Lee’s computer.

And that’s that! I know, this was a long list, but you’ve made it through. I hope you’ve taken some inspiration from this article, as the most influential ideas and inventions were sometimes made by mistake, while others took years of perseverance.

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Aug 13, 2021
Technology for Working at Home Independently

When you consider working from home, you may have some or all the technology you need to get started. However, to work at home effectively and to maximize your revenue-generating time, consider these important factors:

The right computer for the right job.

A small lightweight laptop may be convenient and portable, but not powerful enough to handle multitasking. A powerful gaming desktop may be extraordinarily fast but cost too much. Look for computers designed for small business—those are typically built with enough memory for multitasking and designed with productivity in mind.

What you are looking for:

  • Memory: 8 gigabytes of installed memory (RAM) is now the usual average for most small business machines. Look for 16 gigabytes or more if you expect to have many programs open at the same time.
  • Storage: look for fast Solid-State Drives. If you’re dedicating your machine for work, you might only need 128-256 gigabytes of storage space.
  • Processor: lower-end processors will have trouble with multitasking and voice processing (especially if you take calls with the computer itself). Look for mid-range processors that have 4 processing cores at least.
  • Networking: wireless is convenient, but still not secure for critical applications. You will need wired networking in any machine you choose.

Working wherever you are.

For the best cost-savings and lowest downtime, a traditional desktop computer is the way to go, as you can replace or upgrade components where necessary—sometimes by doing it yourself. However, if you find yourself needing to work at a different location regularly, a small-business laptop is a viable option. Make sure you have a large, high-resolution display (HD or better) and wired networking capabilities to ensure secure work wherever you go.

For laptops:

  • Display: most consumer-level laptops come with a smaller screen and lower resolution. That type of screen can make it difficult to multitask. Look for small business laptops with an “HD” screen or better, and at least a 15” physical display size
  • Avoid touchscreens: most business programs rely on keyboard-and-mouse input and will not understand touch input. As well, if the touchscreen breaks, that can cause problems trying to use other input devices when the broken touchscreens select items on-screen that you didn’t intend. Save money by choosing laptops without touch-enabled screens where possible.

Don’t forget the network!

Make sure you’re using up-to-date networking equipment: use modern routers and switches and ensure all your network cables are in good condition—a bad network cable between your computer and the router or modem can wreak havoc with your network quality. As well, make sure you’ve subscribed to enough bandwidth from your local internet service provider; if there are multiple other devices on your premises, someone else hogging all the bandwidth can cause your quality to drop.

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