Sep 22, 2023
Digital Product Management: Modern Fundamentals by University of Virginia (Coursera)

Online Courses by University of Virginia

This is the most popular Coursera Product Management Certification program with the aim of imparting knowledge of core principles of product management. It prepares learners with the right skills and perspective needed to create the actionable focus for successfully managing their product. They learn modern product management tools and techniques along with skills to explore new product ideas and manage and amplify existing products.

This course gives learners access to high quality video tutorials and lets them participate in hands-on projects that dive into the realities and complexities of successful product management.

This course has been developed with the support of the Batten Institute at UVA’s Darden School of Business. This is a beginner level course so anyone can enrol for it. Basic knowledge of software development and product management would be helpful for taking this course. It is perfect for current product or general managers interested in upgrading their skills to the next level. Upon completion of this digital product management certification, learners get a verified certificate that they can use to demonstrate their skill set.

Key Highlights

  • Learn to interface effectively with all stakeholders to create testable customer outcomes and focus on them
  • Learn to analyze growth, engagement and monetization using qualitative and quantitative methods
  • Understand customer discovery, idea testing/validation, early development, and business model design
  • Learn how to put a focused, sustainable, program in place to keep your product competitive
  • Get advice and tips from some of the world’s best product managers and understand how to sell ideas to stakeholders

Duration : 4 weeks, 2-3 hours per week

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Sep 22, 2023
Google Digital Marketing Courses (Digital Garage)

Digital garage is Google’s online courses platform that offers free courses on a variety of subjects in Data, Tech, Business and Career Development domains. Digital Marketing is one such domain where Google provides free digital marketing training courses to help participants grow their business online.

These courses are open for all and can be taken by anybody who wishes to enhance their digital marketing skill set. Whether a small time blogger or business owner or marketing professional or entrepreneur, one can choose a course based on one’s specific requirements.

The courses vary in duration from under 2 hours to more than 40 hours and include both video and text materials. One can opt to go through individual modules in a course or take an entire course end-to-end. Some of the popular Google marketing courses are:

  • Fundamentals of Digital Marketing (This course includes a Google Marketing Certification which is globally recognised)
  • Get a business online
  • Make sure customers find you online
  • Promote a business with online advertising
  • Promote a business with content
  • Customer Segmentation and Prospecting
  • Content, Advertising and Social IMC
  • Marketing in a Digital World
  • Learn about Agile project management and SCRUM
  • Write a business plan
  • Google Ads Search
  • Google Ads Display
  • Google Ads Measurement
  • Google Ads Video

Google Fundamentals of Digital Marketing course is accredited by Interactive Advertising Bureau Europe and The Open University. It has 26 modules created by Google trainers, and is packed full of practical exercises and real-world examples.

Key Highlights

  • Flexible and personalised training courses that can be learnt at your own pace
  • Courses are Open for all with no prerequisites
  • Hands-on exercises, quizzes and real world examples included for better understanding
  • Courses designed and instructed by experts
  • Free, unlimited access to all content

Duration : Self-Paced

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Sep 22, 2023
Free Digital Marketing Courses (LinkedIn Learning)

Online Courses on LinkedIn Learning - Lynda

LinkedIn Learning (Lynda) offers a variety of Digital Marketing courses and certifications for individuals at all levels, from short duration introductory courses to ones targeted at more experienced professionals. These courses cover different aspects of online marketing like, Content Marketing, Search Engine Optimization, Web Analytics, Brand Marketing, Social Media Marketing on Facebook, Twitter, LinkedIn, Instagram etc., Email Marketing, Product Marketing and more.

These courses serve as a great starting point to build knowledge and advance digital marketing skills. They are suitable for anyone just starting out or someone looking to update themselves on new marketing trends and strategies.

Here are some of the Online Marketing courses that learners can take on LinkedIn Learning platform:

  • Online Marketing Foundations
    By: Brad Batesole
    This course teaches how to promote your business effectively online and demonstrates how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
  • Marketing Tools: Digital Marketing
    By: Anson Alexander
    In this course learners discover the tools available to them across the different areas of digital marketing and gain key inights into Digital Marketing.
  • Digital Marketing Trends
    By: Martin Waxman
    In this course, students learn the latest trends in digital marketing so they can leverage these trends to make businesses more successful.
  • Social Media Marketing: Strategy and Optimization
    By: Martin Waxman
    Learn the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform.
  • Marketing Tools: Social Media
    By: Carlos Gil
    Learn how to make the right choices for your business from among the thousands of social media apps, tools, and platforms.
  • Learning Web Analytics
    By: Matt Bailey
    In this course, learn what analytics is, what it can do, and how it will change your online business.
  • Building an Integrated Online Marketing Plan
    By: Matt Bailey
    In this course, you can learn how to build an integrated online marketing plan for your organization.
  • Brand and Marketing Integration
    By: Dina Shapiro
    Learn a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints.
  • The Data Science of Marketing
    By: Chris DallaVilla
    In this course students discover how to gain valuable insights from large data sets using specific languages and tools. They also learn best practices for data-driven marketing that can increase an organization’s marketing performance.
  • Social Media Marketing with Facebook and Twitter
    By: Megan Adams
    Learn how to craft, execute, measure, and optimize a winning social media marketing strategy.
  • Marketing on LinkedIn
    By: Marcus Murphy
    In this course you can learn how to market your small, medium, or solo business on LinkedIn.
  • Managing Email Marketing Lists and Campaigns
    By: Megan Adams
    This course teaches how to build and manage email marketing lists and run more effective campaigns
  • Advanced Product Marketing
    By: Jonathan Chang
    This course teaches advanced techniques designed to help product marketers to define their audience and match products to their needs, as well as create a go-to-market strategy.

Key Highlights

  • Expert-led courses on Digital Marketing
  • Wide range of short duration courses that teach key marketing skills
  • All courses can be availed for Free in first month
  • Supports flexible learning at one’s own pace

Duration : Self-Paced

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Sep 22, 2023
Digital Marketing Strategies by Kellogg School of Management

This Digital Marketing Certification from Kellogg School of Management is intended for business leaders, managers, and marketing professionals and strategists who manage a marketing team and are responsible for chalking out marketing strategies to drive growth and/or are responsible for attracting and retaining customers in some way or delivering products and services.

This program imparts an end-to-end perspective of the modern marketing process. It teaches students how to make use of automation to make marketing practices more productive and agile, how to mine new sources of customer data to create personalized communications, and how to leverage analytics and artificial intelligence (AI) to optimize marketing activities.

The program comprises of 8 modules. It uses a very practical, applied learning approach, so students learn to put all strategies to practice. Throughout the program, students work on a Marketing Transformation Challenge. They identify a business challenge and then solve it with a marketing solution. The 8 modules cover the following topics:

  1. A Framework for Marketing in a Digital World
  2. Understand Customers and Generating Insights
  3. Customer Segmentation and Behavioural Marketing
  4. The Customer Journey and Content Strategy
  5. Brand Storytelling in a Digital World
  6. Accelerating Marketing Execution through Agile Marketing
  7. Marketing Attribution, Testing, and Experimentation
  8. Marketing Automation and Artificial Intelligence in Marketing

This Digital Marketing Certificate program is led by Professor Mohanbir Sawhney – a globally-recognized scholar, educator, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has authored several bestseller management books, and his research has been published in several leading academic journals.

Key Highlights

  • Learn Marketing Strategies applicable to a wide range of industries that include retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others
  • Understand ways to discover customer insights using social mining, AI applications etc.
  • Learn how to map customer journey and how to design content according to that
  • Discover how to evolve your marketing by incorporating data, analytics and optimization techniques for improved decision-making
  • Learn segmentation techniques and behavioural marketing
  • Real world case studies of companies using new marketing technologies, including AT&T, FedEx, Google, P&G, Claussen and more
  • Verified Digital Certificate of Completion from Kellogg Executive Education

Duration : 2 months, 4-6 hours per week

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Sep 22, 2023
Social Media Marketing Specialization by NorthWestern (Coursera)

Online Courses by NorthWestern

The Social Media Marketing Certification offered by NorthWestern on Coursera is designed to teach learners how to develop, deploy, measure and monetize social media marketing programs. Participants gain the expertise and tools they need to become an expert in the social markets. They learn to expand their online audience, manage their social strategies effectively and establish a social brand.
The program is made of up five courses that primarily focus on 2 objectives. First is to provide the learners with right social analytics tools, and training to help them become influencers on social media. Second is to give them the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. The program culminates with a capstone project. The participants can complete the courses and project on their own schedule.

The courses are extremely hands-on and include interactive quizzes, graded assignments, exercises and practice exams. Upon enrolling students receive access to social marketing toolkits containing items like advanced marketing and analytics tools, that are critical in developing successful social strategy.

The specialization is led by Professor Randy Hlavac who is an expert instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University for over 20 years. He has authored the book Social IMC: Social Strategies with Bottom-Line ROI.

One does not need to have any marketing background to enrol for this specialization. It is suitable for all professionals who would benefit from a more effective social marketing strategy, be it entrepreneurs, executives, marketing professionals or business leaders.

Key Highlights

  • Understand how to leverage a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve business and organizational goals
  • Learn social media growth and promotion strategies that are trackable and monetizable
  • Learn to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities
  • Learn to track the success of your strategies and campaigns through social monitoring and real-time analytics
  • Conversations with experts in fields such as data analytics, infograpics, gamification, blogging, and content marketing
  • Specialization is updated every quarter to ensure that participants receive the most up-to-date training
  • Option to audit the course for free and get access to all the instructional content for own self-directed learning

Duration : 5 months, 2-4 hours per week

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Sep 21, 2023
Become a Digital Marketer Nanodegree Program (Udacity)

Online Courses on Udacity

Udacity offers a Nanodegree program in Digital Marketing that aims to provide learners with a 360-degree understanding of the whole digital marketing ecosystem. The program is structured into 9 modules that cover how to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, students learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

The content of the program has been co-created with Facebook Blueprint and includes several real world projects where students get to run live campaigns on major marketing platforms. Specifically the learning modules are as follows:

  1. Marketing Fundamentals
  2. Content Strategy
  3. Social Media
  4. Social Media Advertising with Facebook
  5. Search Engine Optimization
  6. Search Engine Marketing
  7. Display Advertising
  8. Email Marketing
  9. Metrics with Google Analytics

Key Highlights

  • Program designed in collaboration with industry leaders in advertising and social media like Google, Facebook, Hootsuite, Hubspot, Mailchimp and Moz
  • Learn how to develop content that works well for the target audience, and how to measure its impact
  • Learn how to manage your social media presence, and how to create effective content for each platform
  • Learn about targeted advertising in Social Media
  • Learn how to create, execute, and optimize an effective ad campaign using Ads by Google
  • Learn how to create an email marketing strategy, create and execute email campaigns, and measure the results
  • Get a ton of practical knowledge with real world projects
  • Run live campaigns on major marketing platforms
  • Live Q&A sessions and forums to engage with industry experts and mentors

Duration : 3 months, 10 hours per week

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