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Mar 3, 2023
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SEO is a strong digital marketing niche, and a major tool for optimizing a website’s ranking on search engines. SEO’s basic goals are to increase your organic search rankings, and the traffic you bring to your site. In this lesson, we’ll explore what SEO is, how it works, and how to do it properly.

What is SEO?

SEO which stands for ‘Search Engine Optimization’ is the process of getting traffic from the natural, organic and free search results on search engines.

Google, Facebook and other search engines (e.g. Bing) attempt to identify what you do, or what you like to do, so that they can show you more relevant results. Why do you think it’s important to learn how to use search engines?

It is common belief that understanding how to improve the quality of search results is one of the keys to creating profitable online businesses. The key is not to spend too much time trying to rank higher, but to understand what types of queries and results make sense, and to use those to drive traffic, sales, and conversions.

Building an SEO-friendly site

The moment you immerse yourself in SEO and how it works, it may time to apply the SEO techniques you’ve learnt in building a website, be it an old one you want to improve or a brand new one you are working on.

Building an SEO-friendly site, however, isn’t about simply writing quality content, it’s about making sure that your site’s structure, organization and navigation are designed to attract and retain users and to make them more likely to complete a transaction.

That means optimizing the pages, navigation, categories and categories of your site and making sure they’re easy to navigate and understand.

If you have a site that needs an overhaul, or you’re simply looking to update some of your existing content, you need to make sure that you:

  • Have a clearly defined hierarchy of your content
  • Create categories to break up your content and organize it in a way that makes sense
  • Identify where content is needed for a particular section of your site (i.e. where do you want your homepage and how many pages

Competitor Analysis

SEO competitor analysis or competitive analysis like a lot of people call it, is a very strong way of ranking higher, getting more traffic, and converting more prospects. Doing a competitive analysis helps uncover SEO opportunities that you may not have thought possible.

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Competitor analysis which can be done manually or through the use of tools would tell you who the actual SEO competitors are, the keywords you should target, the topics you should cover, where you can find links, and what you need to do to beat your competition.

The keyhole tool

A great tool that helps to create competitive analysis is the competitive analysis tool from the competition experts at Keyhole.

Keyhole is a powerful competitor analysis tool that can be used by any marketing and SEO professional. The keyhole tool allows you to identify key competitors, as well as key competitors’ weaknesses and strengths. Keyhole also allows you to create and share customized reports to help you analyze your competition. One example of the competitive analysis that Keyhole produces is the keyword competitiveness analysis.

Here’s how to create and use it :

  • Go to the competition analysis tool
  • Enter a keyword (optional) and get a competitive analysis
  • Check out a simple report
  • You can even share the competitive analysis

On-page Optimization

On-page optimization involves optimizing individual web pages so that a website can rank higher and generate more relevant traffic in search engines. On-page refers to both the HTML source code and the content that can be optimized, as opposed to off-page SEO which refers to external signals and links.

By using on-page optimization, a single page site can leverage the benefits of search engine optimization while maintaining its current look and feel. For example, a simple optimization on a search engine result page can include things like :

  • Using keywords on the page to improve search engine results
  • Providing clear links to relevant pages
  • Using the page as a single point of entry for users, or using the page to make the transition from your website to

By reducing the number of links on the page, you increase the search engine crawl rate for the page and thus improve your site’s ranking.

Off-page Optimization

Off-page optimization is when you use Google to find out which keywords or phrases are the most relevant to your website or app. It means that you can now use Google as a research tool to look for keywords or phrases that might be the best candidates for your website or app.

To find the best keywords or phrases for your website or app, it’s important that you do some research beforehand. Here’s some of the best ways to find the best keywords or phrases for your website or app.

  • First of all, you need to go to Google and type in your keywords or phrases
  • Then, you need to click on the relevant tab
  • Then, you need to enter in all the relevant details for your website
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