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Mar 3, 2023
Email Marketing
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Email marketing is one of the most effective forms of marketing, with over half of all e-commerce sales occurring with marketing. Email is also the most effective form of marketing.

Email Marketing is still the most effective marketing method to increase sales and keep your customers engaged. If you aren’t using email, you are missing a huge opportunity to increase your sales and keep your customers engaged. When you’re using a platform like WordPress, you can integrate your email marketing seamlessly into your marketing strategy.

The first thing you need to do is decide on the type of email that you want to use. Are you going to send out an email to all of your email subscribers every week, or only certain email subscribers? Is it going to be a newsletter, or an alert?

This is a big decision, because it affects the number of subscribers that you want, the content that you want to send, and how often you want to send it. So, before you begin, you should read the email newsletter marketing article that I wrote earlier in this series and understand what you need to know before you begin.

How to craft email for higher inbox ?

1. Don’t Overdo It !
We all know the temptation to over-email. But, this makes your inbox look like a pile of emails that you’ve thrown out years ago. There’s just no need to over-do it.

2. Give People Time
Your goal should be to respond to only what someone truly wants to talk to you about. If someone sends you a note asking you to do something, they’re probably not the type of person who’s looking for you. So, take that opportunity to get back them about what you could be doing that would lead to a better conversation.

3. Be Nice
Be nice! It’s the least you can do.

4. Create a Conversation
It’s your responsibility to create a conversation with the person you’re writing to.

How to increase open rate of email ?

Think about this:

More than 20% of marketing emails never make it to a subscriber’s inbox. That’s more than one in five emails! Of course, just like open rate, average deliverability rates differ by region.

For example, only 66% of emails reach a reader’s inbox in Asia compared to 86% in Europe.

Don't get caught plagiarizing

This makes a huge difference to your email open rates! So, how can you make sure your emails are delivered to your readers?

Here are a few tips on how you can increase delivery rates :

  • Use double opt-in
    Double opt-in means that the subscriber will verify that she wants to receive emails from your business (although this not a requirement under GDPR). You don’t want to send emails to people who don’t particularly care about them; otherwise, they will not read them and lower your open rates.
    Ask your readers to add you to their trusted address book. By simply asking your readers to add the “from” email address to their contact lists, you can increase the number of emails delivered.
  • Cleanse your email list
    If a subscriber does not open an email from you three times in a row, the chances are that she is no longer interested in your company. Gmail and Yahoo Mail are smart enough to understand this so if you continue to send emails to subscribers who do not open them, they might be directed to the spam folder, so consider cleansing your list (like JD Whetherspoon did before GDPR).
    The more emails that are delivered to your audience, the better chance you have of getting more people to open them.

Mailchimp set up

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients customers, and other interested parties.

It also helps with a huge variety of things like :

  • Sending newsletters
  • Organizing your list
  • Creating a newsletter for a specific user

So let’s get started!

Create your new account at Mailchimp 

To start with, you will need to create a new account at Mailchimp, or you can use your existing Mailchimp account to sign up.

The best way to get started is to visit Mailchimp’s Sign Up page. You will be prompted to log in to your existing account. Once you do, Mailchimp will ask you for your username and password, which you will need for the next section of the guide.

You will be asked to choose between a free account and a paid account. You’ll then be asked for your email address, and if you’re a Gmail user you can choose to use that as your login name. You can change your email address at any time by going to your settings page in Gmail.

You’ll then be asked to create an account with a name.

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