Digital Product Management: Modern Fundamentals by University of Virginia (Coursera)
This is the most popular Coursera Product Management Certification program with the aim of imparting knowledge of core principles of product management. It prepares learners with the right skills and perspective needed to create the actionable focus for successfully managing their product. They learn modern product management tools and techniques along with skills to explore new product ideas and manage and amplify existing products.
This course gives learners access to high quality video tutorials and lets them participate in hands-on projects that dive into the realities and complexities of successful product management.
This course has been developed with the support of the Batten Institute at UVA’s Darden School of Business. This is a beginner level course so anyone can enrol for it. Basic knowledge of software development and product management would be helpful for taking this course. It is perfect for current product or general managers interested in upgrading their skills to the next level. Upon completion of this digital product management certification, learners get a verified certificate that they can use to demonstrate their skill set.
Key Highlights
- Learn to interface effectively with all stakeholders to create testable customer outcomes and focus on them
- Learn to analyze growth, engagement and monetization using qualitative and quantitative methods
- Understand customer discovery, idea testing/validation, early development, and business model design
- Learn how to put a focused, sustainable, program in place to keep your product competitive
- Get advice and tips from some of the world’s best product managers and understand how to sell ideas to stakeholders
Duration : 4 weeks, 2-3 hours per week
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