Google Digital Marketing & E-commerce Professional Certificate (Coursera)
This Digital Marketing certificate program from Google is available on Coursera and is designed to prepare learners to launch a career in digital marketing and e-commerce. Participants do not need to have any prior degree or industry experience to enrol for this program. So, if you’re completely new to the field of digital marketing and ecommerce or even if you’ve had some exposure, this Google certificate is a great choice.
In this program, learners gain in-demand skills to prepare them for entry-level jobs in digital marketing and ecommerce. There are 7 courses in the program comprising of over 190 hours of instruction and practice-based assessments. Throughout the program learners learn to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. They also get opportunity to build their own portfolio with projects like customer personas and social media calendars to showcase to potential employers.
The certificate courses cover the following topics:
- Elements and goals of a digital marketing and e-commerce strategy
- Marketing funnel and how it shapes the customer journey
- Attracting and engaging customers through digital marketing channels like search and email
- Social media marketing
- Email marketing
- How to create media plans and set performance goals
- Measuring marketing analytics and sharing insights
- Build, launch and manage E-commerce Stores
- Best practices to create an engaging customer experience online
- Analyzing e-commerce performance
- Strategies for building customer loyalty in e-commerce
The certificate program has been designed and built by subject-matter experts and senior practitioners at Google. It equips learners with both theoretical and practical knowledge and also real-life problem-solving skills to be successful in their job.
Upon completing this Google Digital Marketing certificate, learners will have access to a job platform where they can directly apply for jobs at top companies (part of Google Career Certificates Employer Consortium) committed to considering Google career certificate graduates for entry level positions.
Key Highlights
- Get professional training designed by Google experts
- No prior education or experience necessary to enrol for the certificate
- Learn the fundamentals of digital marketing and e-commerce along with popular tools and platforms
- Highly interactive content with simulations of real-world digital marketing and e-commerce scenarios
- Complete the program at your own pace and time
- Opportunity to connect with top employers through the Google Employer Consortium
Duration : 6 months, 10 hours per week
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