Meta Social Media Marketing Professional Certificate (Coursera)
This Professional Certificate Program offered by Meta on Coursera platform aims to prepare learners to become job-ready for Social Media Marketing positions. It teaches them the fundamentals of social media management and advertising and how to measure and optimize marketing campaigns across the major social media platforms. The program has been developed jointly by experts at Meta and Aptly and comprises of 6 courses which can be completed in approximately 5 months with a weekly effort of 5-6 hours.
This Certification is designed for those who are new to social media marketing, but even the experienced professionals can gain tremendous value from the knowledge and hands-on projects included in the program. No specific background or prior experience is required to undertake the program.
The six courses in the certificate first introduce learners to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok etc. Then they impart necessary skills and tools needed to grow an engaging social community and run effective social media advertising. Learners get to practice their new skills through various hands-on projects. They develop a marketing campaign throughout the program and as part of the capstone project, they create a presentation to communicate the results and formulate recommendations based on the results of this campaign.
Key Highlights
- Understand the landscape of traditional, digital, and social media marketing
- Establish an online presence, build a following, and manage your social media accounts
- Learn to develop effective social media campaigns
- Learn to create Facebook and Instagram ad campaigns in Meta Ads Manager
- Learn to evaluate and interpret the results of your advertising campaigns
- Upon completion, get access to a platform of 200+ employers looking to source talent from Meta certificate programs
Duration : 5 months, 5 hours per week
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