Digital Marketing Specialization by University of Illinois (Coursera)
This Coursera Digital Marketing training program has been designed by internationally renowned faculty of University of Illinois at Urbana-Champaign. It is a part of the University of Illinois Masters of Business Administration degree program, the iMBA. It is a beginner’s specialization and discusses several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
Not only does it teach the conceptualization of digital marketing, but also the practical application of it. Students learn the foundations of digital marketing through examples, stories and acquire concepts and tools for digital creation, distribution, promotion and pricing of products and services.
The specialization is divided into 7 courses with last one being a Capstone project offered in association with Grainger industries. The courses as are follows:
- Marketing in a Digital World
- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
The learning approach used in the program is highly interactive and includes video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars.
This Digital Marketing Certification program has the highest number of enrolments on Coursera. The first course “Marketing in a Digital World” has been ranked as one of the top 5 courses across multiple MOOC providers. The instructors are truly world-class. They include Professor Aric Rindfleisch, an award-winning scholar who has been named by Princeton Review as one of “The Best 300 Professors” in America; Prof. Kevin Hartman, a Visiting Professor & Head of Analytics at Google; Dr. Mike Yao, Professor of Digital Media and Department Head of the Department of Advertising; Prof. Vishal Sachdev, who is Director of Illinois MakerLab.
Key Highlights
- Most popular course in Digital Marketing category on Coursera
- Uses MBA-driven theory and practice with digital marketing techniques
- Learn the theory and strategy behind Marketing Analytics
- Examine ways in which the Analog world has been affected by the Digital Revolution
- Understand step-by-step process for conducting thorough and insightful digital data analyses
- Gain hands-on experience in data analysis and learn to make memorable presentations and data visualizations
- Understand the underlying processes of marketing communication, so you can select the appropriate channels to deliver the right marketing message to the right audience at the right time
- Learn how to plan a digital marketing campaign comprising of various digital channels
- Certification is openly available, so anybody at any experience level can enrol in the program
Duration : 8 months, 5 hours per week
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