Become a Digital Marketer Nanodegree Program (Udacity)
Udacity offers a Nanodegree program in Digital Marketing that aims to provide learners with a 360-degree understanding of the whole digital marketing ecosystem. The program is structured into 9 modules that cover how to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, students learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
The content of the program has been co-created with Facebook Blueprint and includes several real world projects where students get to run live campaigns on major marketing platforms. Specifically the learning modules are as follows:
- Marketing Fundamentals
- Content Strategy
- Social Media
- Social Media Advertising with Facebook
- Search Engine Optimization
- Search Engine Marketing
- Display Advertising
- Email Marketing
- Metrics with Google Analytics
Key Highlights
- Program designed in collaboration with industry leaders in advertising and social media like Google, Facebook, Hootsuite, Hubspot, Mailchimp and Moz
- Learn how to develop content that works well for the target audience, and how to measure its impact
- Learn how to manage your social media presence, and how to create effective content for each platform
- Learn about targeted advertising in Social Media
- Learn how to create, execute, and optimize an effective ad campaign using Ads by Google
- Learn how to create an email marketing strategy, create and execute email campaigns, and measure the results
- Get a ton of practical knowledge with real world projects
- Run live campaigns on major marketing platforms
- Live Q&A sessions and forums to engage with industry experts and mentors
Duration : 3 months, 10 hours per week
Sign up Here